Cathay Pacificthe Hong Kong airline, announces that its new premium travel brand Cathay is officially rolling out to markets around the world, celebrating “the passion for travel as a way of life“.
“Much more than an airline, Cathay embodies the company’s evolution into a premium travel and lifestyle brand, made up of a multitude of complementary categories – flights, vacations, shopping, dining, wellness and payment . Asia Miles are a currency to accumulate and spend within these pillars“, explains the Hong Kong airline. Also, “Cathay now becomes the flagship brand, while Cathay Pacific remains the airline’s brand“.
To celebrate the deployment of Cathay across the world, the brand launched its first global campaign called Feel Good To Move. In France, it will be deployed through an integrated multi-channel strategy from mid-October and will continue until mid-November. It will include audio and video broadcasts on leading platforms, and will also feature on selected sites across the Paris metro.
” This campaign perfectly embodies Cathay’s purpose as a premium travel brand. Since its beginnings, Cathay has always been synonymous with progress. Dynamism is in our DNA. This campaign celebrates the feeling of well-being that movement provides “, underlines Edward Bell, General Manager Communication & Marketing.