Our friend Georges Sampeur is the former CEO of the budget hotel group B&B. He led the spectacular development and success of this brand from 2003 to 2018. He is now Chairman of the Board of Directors of Groupe Pierre & Vacances-Center Parcs. B&B Hotels continues its development in France, of course, but also in Germany.
B&B Hotels overtakes Best Western
With 165 establishments (previous year: 151), the B&B Hotels brand has the largest number of hotels in Germany. The chain thus overtakes Best Western in first place in the ranking of hotel brands. This is the result of the annual study by the PKF hotel group, which studies and publishes the rankings.
Best Western in second place
Best Western (including Plus and Premier) follows in second place with 151 hotels. As in the previous year, Mercure (Accor group) occupies third place with 94 hotels. Among the TOP 10 follow ibis (81 hotels), ibis budget (74), Motel One (59), Leonardo including Royal and Boutique (56), Holiday Inn Express (52), NH including Collection and nhow (50) and Premier Inn . (47).
The strongest growth in terms of number of hotels was also recorded by B&B Hotels
Premier Inn added 11 hotels, Holiday Inn Express and Moxy each added six hotels and Arthotel ANA added seven hotels.
Best Western has lost a few hotels.
With regard to the largest number of rooms, B&B Hotels also takes first place with 17,649 rooms (previous year: 15,953). This is followed by Motel One with 16,898 (previous year: 16,311) and Best Western (including Plus and Premier) with 15,499 rooms (previous year: 15,885).
In terms of room count, Premier Inn is the fastest growing hotel, registering 2,275 rooms over a year ago and now offering 8,430 rooms. B&B hotels also increased from 1,696 to 17,649 rooms, Achat Hotels from 1,683, Holiday Inn Express from 1,270, Moxy from 1,189 and the Niu from 868 rooms.
On the other hand, NH (including Collection and nhow) (-585), Novum (-537), Mercure (-509) and ibis (-431) lost rooms.
Ulrike Schüler, Germany manager of the PKF hotel group: “We are currently seeing the strongest growth of brands in the budget and economy segments. On the other hand, well-known German brands such as Maritim, Dorint or Lindner find it difficult to develop in their home market.”