The Akena hotel group, 100% French and independent, continues its development policy in the Basque Country, where it will highlight the surfing atmosphere, sport and values of the region in its new establishment, the Surf Hotel Akena Biarritz.
Ideally located on Rue Reine Victoria, a stone’s throw from the beaches and the city center, this establishment imbued with the sporting DNA of the Basque coast promises a unique experience for travelers, sports enthusiasts and lovers of the region.
Sporty DNA and Californian style
The hotel claims to be much more than just a place to stay. He wishes to embody the surfing and sporting atmosphere of the region through a decoration which pays homage to Basque pelota, rugby and the famous board, the common thread of the DNA which invites the visitor to catch the wave. A pillar of its identity, the Californian spirit immerses the visitor in a setting evocative of Venice and Malibu, with “good vibes” synonymous with conviviality.
From the entrance, the hall and the corridors, visitors find themselves immersed in the vibrant atmosphere of these iconic sports which mark the strong identity of this new establishment.
A staged renovation for an inauguration in March-April 2024
To mark this new era, the hotel is undertaking a meticulous phased renovation of the 45 rooms and 4 duplexes which will be modernized to offer a welcoming and contemporary setting, in harmony with the invigorating atmosphere of Biarritz. The work, except for a short period when the site requires modifications to the “hard”, will then be carried out by floor on the “soft”, including in particular the decoration part. The inauguration is planned for March/April 2024, once this important makeover, with strong identity markers, has been carried out.
The Akena Surf Hotel is fully engaged in local life by establishing partnerships with key players in the region. Among them, LookFixed alias Bruno Allard, painter of letters based in Biarritz recognized for his remarkable work. This talented artist will bring his creativity to the hotel by creating several works, including personalized headboards, which will add a touch of originality to each room, as well as ornamental frescoes in the floor corridors and living spaces of the hotel, which will bring to life the vibrant atmosphere of the Basque coast. A carpet Tattoo will be specially created for the hotel and will transform the floor into a work of art, further marking the unique character of the establishment.
In addition to this artistic partnership, the hotel collaborates with Biarritz Forever a local brand creating textile well-being. An exclusive range that recalls the soul of Biarritz, designed exclusively for Akena, will offer customers a lifestyle touch to their stay.
Tailor-made services for a “good vibes” stay
Akena Surf Hotel also offers a range of services to make each customer’s stay as pleasant and smooth as possible. Exploration enthusiasts will be able to take advantage of electric bikes to discover the surroundings and experience the Basque coast like a local. The bar, with a selection of regional alcohols, also offers a range of gourmet snacks to accompany small appetites and convivial moments.
For a peaceful sleep, the Morpheus is within reach of customers wishing to treat themselves to a moment of meditation to fall asleep gently… The promise of a good night’s rest beyond the stars. Another service to facilitate the customer journey, the hotel has adopted the digital tool Tasty Cloud which allows guests to download the room directory in one click, thus accessing all the hotel’s information and services. The digital press is also accessible free of charge thanks to a QR code in the bathroom to stay informed and access the essential information. As guest safety is a priority, secure parking is also available. In addition, a seminar room is planned for professional events with 30 seats.