Starbucks once again dares to defy sacred Italian tradition by blending coffee with another revered product of the country: olive oil. The American chain has launched a range of olive oil coffees in its cafe in the center of Milan.
The range of drinks, called “Oleato”…
The new Starbucks line in Italy includes four types: Oleato Caffè Latte, Oleato Iced Cortadoa Starbucks Reserve espresso, with Demerara syrup, orange bitters and extra virgin olive oil emulsified oat drink, served with ice and garnished with orange peel. Golden Foam Cold Brew oleato sweetened with vanilla syrup and topped with a cold mousse emulsified with extra virgin olive oil; Oleato Deconstructed combine olive oil and a squeeze of lemon and Oleato Golden Foam Espresso Martini with vodka and vanilla bean syrup with Golden Foam fior di latte emulsified with extra virgin olive oil.
Why Oleato?
called oleato- a play on words between Italian terms olive (olive) and oliato (meaning oiled). The extra virgin olive oil selected for the recipes is a blend of Mediterranean olives grown in Partanna in Sicily.
The idea would have come from the CEO himself
The idea came to Starbucks CEO Howard Shultz, he said, during a trip to Sicily, where he adopted a daily ritual of taking a spoonful of extra virgin olive oil with his morning coffee before deciding to experiment with mixing the two together.
Starbucks arrived in Italy in 2018
When Starbucks first ventured to Italy with its Starbucks Reserve Roastery in Milan. The brand has caused a mini-scandal among coffee traditionalists, with many seeing it as an attack on the espresso house and unnecessary in a country full of traditional coffeehouses.
