American Airlines, British Airways and Iberia have opened their first joint Premium lounge, at Miami International Airport.
Located in Concourse E just beyond the security checkpoint on the fifth floor, the Premium lounge will provide seamless service as part of the joint business agreement among AA, BA and IB to share revenue, coordinate networks and schedules and co-operate commercially on routes between North America and Europe.
“With American and American Eagle operating from six gates in Terminal E and our joint business partners also operating from Terminal E, the Premium lounge offers customers traveling through Miami a convenient place to relax before, between and after flights,” says Peter Dolara, American’s senior vice president – Mexico, Caribbean and Latin America. “This lounge provides another customer touchpoint where our representatives can offer seamless, premium service and enhance the travel experience as part of the joint business.”
Oneworld-alliance members American Airlines, British Airways and Iberia have established a joint business on transatlantic routes and their cooperation extends to creating joint Premium lounges at major shared gateways such as Miami International Airport
The newly opened AA, BA, IB Premium lounge is 6,000 square feet in area and and offers seating for 120 guests. The multi-functional Business Center has work stations, some with HP Compaq dc7900 PCs with complimentary high-speed Internet access, to enable guests to stay connected while traveling.
Other amenities include two TV lounges with flat-panel TVs, a children’s room with HP PCs outfitted with age-appropriate programming, and spa-like showers.
Travelers visiting the Premium lounge can also take advantage of complimentary food and beverages. Customers can order premium liquors, wines and beer, as well as coffee, tea, sodas and water. The lounge offers a complimentary lunch, afternoon tea or light supper menu. Menus may include a freshly prepared soup du jour and an assortment of mini-sandwiches.
“The opening of this new lounge enables us to offer our customers the best service at a time when our presence in Miami is growing significantly – apart from our daily flight between Miami and Madrid we will begin operating three non-stop weekly flights from Miami to Barcelona on March 29,” says Jose Maria Alvarado, Iberia’s country manager in the U.S. “This new Premium lounge is part of a 150 million-euro customer care program that Iberia launched in 2009 to, among other things, renovate all of our VIP lounges and upgrade our Business Plus.”
The AA, BA, IB Premium lounge is open daily from 1 p.m. to 9 p.m. and welcomes oneworld eligible International First Class, Business Class and Emerald and Sapphire customers. Customers traveling on AA-operated transcontinental full fare First Class (F and Z inventory) or full-fare Business Class (J and U inventory) tickets, as well as Admirals Club members departing from Concourse E, may also access the lounge.
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