WestJet has introduced new everyday value fares with an enhanced pricing structure that the Canadian carrier says reduces the volatility that has been present in the airline industry by providing lower fares across its entire schedule, up to 330 days ahead of departure.
According to WestJet, this means passengers can purchase with confidence when they’re ready to book rather than have to wait for a seat sale to get a low price.
In addition, WestJet has reduced its full-price fares by an average of 25 per cent for all flights across its entire 68-city North American and Caribbean network.
“Since the launch of our airline in 1996, WestJet has been the leader in driving prices down and providing value to millions of Canadians,” says Hugh Dunleavy, WestJet’s executive vice-president, strategy and planning. “This move today reasserts our value leadership position to our guests. Feedback from our guests shows that they are frustrated at the unpredictability of fares with seat sales only available up to a few months in advance. WestJet is listening and has responded by providing guests the opportunity to book great prices across the entire schedule.
“As part of this new strategy, fares at the higher end of the spectrum will be reduced,” adds Dunleavy. “For those guests who, for one reason or another, have to travel at the last minute or at peak travel times like Christmas, we’ve significantly reduced those fares to make them more affordable. This is what our WestJet care-antee is all about — offering great low prices and high value, and most of all, always caring for our guests.”
WestJet provides scheduled service throughout a 68-city North American and Caribbean network and pioneered low-cost scheduled-service flying in Canada. The airline offers increased legroom, leather seats and live seatback television provided by Bell TV on its fleet of 88 Boeing Next-Generation 737 aircraft.
With future deliveries already confirmed for an additional 47 Boeing 737NGs through 2016, WestJet’s aim is to be one of the five most successful international airlines in the world.