Avianca and Taca International Airlines, both owned by AviancaTaca Holding S.A., have signed a trade agreement with AeroMexico to explore opportunities to supplement their route networks with codesharing.
The three carriers expects that, with the signing of the agreement, they will be able to give their respective customers access to new destinations, a greater choice of service, more frequent flights and a greater number of alternatives to travel in the region.
Representatives of the three airlines are working together to establish mechanisms for developing the codesharing agreement, which will be implemented in stages.
In addition, AviancaTaca and AeroMexico will also explore strengthening their alliance by linking their frequent flyer programs.
Although Avianca and Taca are operating separately following their corporate merger in 2010, they share a frequent-flyer program (FFP), called Lifemiles. This program replaced the former Avianca FFP AviancaPlus and the former Taca FFP Distancia in 2011. AeroMexico’s FFP is called Club Premier.
Codesharing between Avianca and AeroMexico is scheduled to begin during the first half of this year, on routes between Mexico and Colombia.
The codeshare between Taca and Aeromexico is scheduled to begin during the second half of the year, on routes linking South and Central America with Mexico.
When choosing Avianca or Taca codeshare flights with AeroMexico, passengers will receive a single ticket and have a single point of contact throughout their trip and, eventually, the two airline groups’ passengers will be able to accumulate and redeem miles in their respective FFPs when flying on the other group’s carriers.
Implementation of the agreements is subject to approval by the countries’ aeronautical authorities.
One factor that might complicate the process for the three carriers is that while AeroMexico is a member of the SkyTeam alliance and Avianca has had a codeshare with Delta, Avianca and Taca are joining the Star Alliance in mid-2012.