JetBlue Unveils One-Off ‘Binary Code’ Livery Promoting Its Fly-Fi Service

JetBlue Airways has unveiled its newest custom livery, ‘Binary Code,’ to promote its Fly-Fi service, which provides passengers with broadband Internet in-flight.

The one-off livery joins JetBlue’s fleet on the Airbus A320 registered N709JB, which JetBlue Airways has renamed ‘CONNECTED TO 01000010 01001100 01010101 01000101’.

On May 13, 2014, JetBlue Airways unveiled a new livery and new name for one of its Airbus A320s. The aircraft, which was registered N709JB, was renamed ‘CONNECTED TO 01000010 01001100 01010101 01000101’, to promote its new Fly-Fi service. JetBlue named the special livery ‘Binary Code’

Converted into the English alphabet, the binary sequence 01000010 01001100 01010101 01000101 stands for ‘Blue’, so in English JetBlue Airways’ newly renamed, re-painted aircraft is called ‘CONNECTED TO BLUE’.

In December, JetBlue Airways partnered with LiveTV and satellite provider ViaSat to create Fly-Fi. Six months later, nearly one third of JetBlue’s Airbus 320 aircraft are equipped with Fly-Fi, and the service is being added to additional JetBlue aircraft at an average rate of 10 aircraft per month.

JetBlue’s Fly-Fi Ka-band satellite connectivity, powered by ViaSat’s Exede Internet, is eight times faster than older, slower in-flight connections offered by some other U.S. airlines.

JetBlue Airways painted Airbus A320 N709JB in a new special livery, ‘Binary Code’, and renamed the aircraft ‘CONNECTED TO 01000010 01001100 01010101 01000101’, to to promote its Fly-Fi service, which provides passengers with broadband Internet in-flight. The binary code ‘01000010 01001100 01010101 01000101’ translates to ‘BLUE’ in English

“This beauty of a plane truly represents the pride we have in providing our game-changing Fly-Fi service,” says Jamie Perry, director of product development at JetBlue Airways.

“We recently saw a record 136 connected devices on one of our flights ‒ all enjoying a great high-speed connection. We’ve never seen anything like that from other in-flight Wi-Fi products,” adds Perry.

‘CONNECTED TO 01000010 01001100 01010101 01000101’ has rejoined JetBlue’s fleet of 196 aircraft and can be spotted flying throughout JetBlue’s route network.