JetBlue Airways has unveiled a new, one-off aircraft livery, which it has dedicated to JetBlue’s 16,000 crewmembers.
The livery, which JetBlue Airways calls ‘Bluemanity’, emblazons an Airbus A320 with the values it says its employees share, and it comes as JetBlue celebrates 15 years since it began flying.
JetBlue Airways’ new one-off livery features a word cloud of JetBlue’s mission of “Inspiring Humanity” and its professed core values: Safety, Caring, Integrity, Passion and Fun.
‘Bluemanity’ joins JetBlue’s fleet of 206 aircraft immediately. According to the airline, the newly painted jet flies as a symbol of appreciation to all those employees who will ever touch it as it makes its way across our network.
The idea to honor employees was inspired by a story that demonstrates JetBlue’s culture in action, according to the airline.
In 2013, several employees in Tampa stepped up to help the young granddaughter of one of their own who was facing a life-threatening heart condition called myocarditis.
After Tech Ops employees across the network held a fundraiser, $3,000 of the funds were stolen from an employee’s car. The event moved the entire community to rally around the little girl on her journey to a new heart.
Next to the forward door of the aircraft is the symbol “Design Inspired by Jaelyn”. The emblem serves as a dedication to Jaelyn, her new heart, and the employees and their families who made it possible.
JetBlue began commercial service on February 11, 2000, operating between New York JFK and Fort Lauderdale Hollywood International Airport with two daily non-stop flights.
According to the airline, it quickly became known for a differentiated, customer-focused approach, disrupting the traditional airline model during a difficult period for legacy carriers.
Today, JetBlue operates more than 825 flights a day to 87 destinations throughout the United States, the Caribbean, and Central and South America, with a fleet of more than 200 aircraft.