Each aircraft will be configured in a single-class layout with 84 seats. This order brings the total number of aircraft in Fuji Dream Airlines'...

Fuji Dream Airlines (FDA) of Japan has ordered two more Embraer 175 jets, in a ceremony held at the headquarters of the airline’s parent company, Suzuyo Corp. in Shimizu, Japan.

Embraer values the deal at $81.6 million at list price and is including the order in its fourth-quarter 2012 backlog.


Each aircraft will be configured in a single-class layout with 84 seats. This order brings the total number of aircraft in Fuji Dream Airlines’ all-Embraer E-Jets fleet to eight.

Fuji Dream Airlines paints each of its aircraft in a different color, rather like U.S. carrier Braniff International did in the 1970s. A subsidiary of Suzuyo Corp., Fuji Dream Airlines is based at Mt. Fuji Shizuoka Airport and began operations in 2009 with two Embraer 170s. By late 2012 the carrier had ordered three Embraer 170s and five Embraer 175s, retaining an all-Embraer E-Jets fleet

 

“This follow-on order demonstrates the viability of E-Jets to succeed in highly-competitive domestic markets, like Japan,” says Paulo Cesar Silva, president and CEO, Embraer Commercial Aviation. “What is particularly impressive is how FDA recognized an untapped opportunity, realized that smaller capacity aircraft were key to a sound business strategy, and has now grown to eight airplanes in just over three years.”

“The efficiency and reliability of the E-Jets have enabled us to continue growing and expanding our network and services throughout Japan,” says Yohei Suzuki, president of Fuji Dream Airlines. “The E-Jets are a core component of FDA’s success, and we look forward to strengthening our position in the market with heightened capacity and frequency, with these two new aircraft.”

The two new aircraft will be equipped with Autoland systems to perform CAT III approaches and landings in limited visual conditions. This system assures on-time performance of aircraft and avoids diversions or delays due to weather.

In line with FDA’s brand, each of these aircraft will be painted in a different color. The colors of the six E-Jets in the airline’s current fleet are red, light blue, green, orange, pink and purple.

Mt. Fuji Shizuoka Airport-based Fuji Dream Airlines, a subsidiary of the 209-year-old Suzuyo Group, operates a fleet of three Embraer 170s (two ordered new and one bought used) and three Embraer 175s. Two more Embraer 175s are on order. The carrier is Japan’s only E-Jet operator. This is one of its Embraer 170s

 

Created in 2007 as a low-cost operator, FDA initially ordered two Embraer 170 jets for its start-up operations from Shizuoka near Mount Fuji, in July 2009.

In the same year, FDA ordered an Embraer 175 and subsequently added one Embraer 170 and two Embraer 175 jets between 2010 and 2011, thereby tripling its initial fleet in less than three years of revenue service.

With aircraft based in Nagoya and Shizuoka, FDA links secondary cities in Japan where demand is growing. The six E-Jets in FDA’s current fleet cover a network of 10 airports spread across Japan, among them Fukuoka, Niigata, Aomori and Sapporo.

The airline has carried more than 1.3 million passengers to date. It operates 40 flights daily and has been doing so with an average schedule reliability of 99.5 per cent for the past 12 months.

Fuji Dream Airlines was incorporated in June 2008 to be the Suzuyo Group’s air transportation arm. By entering the airline business and building on the convenience of Mt. Fuji Shizuoka Airport, Suzuyo contributes to Shizuoka’s economic development, accoridng to the group.