EVA Air Paints Its First A330-300 in Special ‘Hello Kitty’ Livery

Taiwan-based carrier EVA Air has painted its first Airbus A330-300 in a special livery featuring legendary Japanese cartoon character and pop culture icon Hello Kitty.

Taiwan's EVA Air painted its first Airbus A330-300 in a special Hello Kitty livery, unveiling the aircraft on October 27, 2011 at a ceremony at the airline's hangars at Taiwan Taoyuan International Airport in Taipei

The aircraft’s unveiling in Taipei – held on October 27 as part of the year-long celebration marking EVA Air’s 20th anniversary – was attended by some 450 guests, including journalists, frequent flyers and Hello Kitty fans.

Dubbed the “Magic Jet”, the Airbus A330-300 is the first of three to be delivered to EVA Air – each of which are to fly with unique Hello Kitty liveries. Onboard, passengers also will be treated to elaborately decorated Hello Kitty cabins and character-themed service items.

Eva Air’s first A330-300 enters service this week on flights between Taipei and Sapporo in Hokkaido, Japan.

It joins an EVA Air fleet that already includes 11 long-range A330-200s flying on the carrier’s regional and international route network.

EVA Air’s long-haul passenger fleet also includes 15 Boeing 777-300ERs and a number of Boeing 747-400s, which the carrier is phasing out to replace them with 777-300ERs.