Azul Linhas Aéreas Brasileiras, Embraer and the Brazilian Federation of Philanthropic Institutions in Support of Breast Health (FEMAMA) have united in a breast cancer-prevention campaign which has seen a newly delivered Embraer 195 for Azul painted in a pink color scheme.
The objective of the campaign is to raise awareness regarding the importance of early diagnosis, in order to increase the chances for curing the disease.
Symbolizing this initiative, an Azul Embraer 195 was painted in pink, the color recognized worldwide as the symbol of the fight against breast cancer. The jet will be flown by a crew comprised exclusively of women, who will also wear pink uniforms. The campaign launch coincides with the worldwide Pink October campaign against breast cancer.
“Breast cancer is one of the most serious public health problems in Brazil and the world. For that reason, we created this joint effort with Embraer and FEMAMA. Azul is totally committed to this worthy cause,” says Gianfranco Beting, Azul’s Communications and Brand Director.
According to the World Health Organization (WHO), 12,000 women die in Brazil each year as a result of breast cancer. That is, 33 women lose their lives, per day, nationwide. “One alternative is an early diagnosis, and that is what we want to encourage with our new aircraft,” says Beting. “Soon, it will be making special appearances to promote the prevention of breast cancer in all of the airports we serve.”
The aircraft was delivered on October 7 at Embraer’s main base at São José dos Campos and will soon be operating out of the city’s airport. The new jet is the 23rd in Azul’s fleet and will fly to all of the 23 destinations the airline currently serves.
Azul began flying on December 15, 2008, initially linking Campinas to the cities of Porto Alegre and Salvador with daily nonstop flights. Today, the airline connects 24 destinations: Campinas, Porto Alegre, Curitiba, Maringá, Navegantes, Florianópolis, Rio de Janeiro, Belo Horizonte, Campo Grande, Vitória, Salvador, Recife, Maceió, Fortaleza, Natal, Manaus, Goiânia, Porto Seguro, São Paulo, Cuiabá, Brasília, São Luís, Teresina, and Aracaju.
Later this month, Azul is beginning service to São José dos Campos, Belém, and Joinville. Adding the bus routes that the airline also operates, including a new route between São Paulo’s downtown Congonhas airport and Viracopos airport, Azul connects 31 Brazilian cities. The airline currently has a fleet of 10 Embraer 190s and 12 Embraer 195s. In 2011, when Azul starts taking delivery of a new fleet of up to 40 ATR 72-600 turboprops, it intends to expand its domestic regional network further.
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