Launched in May 2022, Airbnb’s Heritage category makes it easier for travelers to discover Europe’s rich heritage and supports our commitment to the dispersion of tourism. A real success since its launch, Airbnb today reveals the accommodations in the category that have been most added to favorites lists by users of the platform.
France wins the prize for heritage stays
In Europe, the category has been rolled out in France, the United Kingdom, Italy, Spain, Germany, Ireland, Greece, Portugal, Belgium, the Netherlands, the Czech Republic and Denmark. Since then, more than 2.5 million nights1 were reserved. France stands out on the international scene with nearly 20,000 announcements2 available in the category, followed by Italy (12,000 listings) and the United Kingdom (11,000 listings).
With its rich and diverse offering, France is the leading destination for heritage stays on Airbnb with more than 400,000 nights booked3followed by the United Kingdom (over 300,000) and Italy (over 200,000).
Far from the crowds: discover the most coveted accommodations in this category
The accommodations in the category that were most often added to the favorites lists of Airbnb users around the world have one thing in common: they are often in off-the-beaten-path destinations:
- Villa Torno, Lake Como, Italy
- The Grotte du Moulin, France
- 10th century medieval castle, Spain
- Highland Castle, Scotland
- Studio with swimming pool at Château Rauly, France
- Dollarbeg Castle, Scotland
The initiatives launched by Airbnb in favor of heritage tourism, a long-term commitment
As part of its commitment to supporting the development of meaningful tourism anchored in the territories, Airbnb has launched a large number of initiatives in recent years to support the preservation of heritage properties and encourage the growth of heritage tourism. in France and Europe. Recent projects in France include:
- A special night at the Palais Garnier which benefited from Airbnb’s support for the restoration and promotion of the heritage of the Paris Opera, including the ongoing restoration of the boxes at the Palais Garnier. Airbnb’s contribution also made it possible to finance the development of the Opera’s streaming platform, which brings together all of the Paris Opera’s audiovisual content for a wide audience, all over the world.
- A night in the home of the founder of the modern Olympic Games, a 16th century castle in France that was recently restored to its original grandeur with the support of the International Olympic Committee and the Foundation’s “Local Heritage and Tourism” program heritage.
- As part of our sponsorship of the “Heritage and local tourism” program, 94 projects have already benefited from financial support of 2.6 million euros in total (33 new projects have been supported to date in 2023). More than 85% of these projects are located in municipalities with less than 3,500 inhabitants and spread across 70% of the departments of mainland France.
- The creation of local heritage guides to promote sustainable tourism in off-the-beaten-track destinations.
