Air New Zealand chooses its designer for a new uniform

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Air New Zealand finally chose a new designer for its cabin crew uniform, more than five years after the Kiwi airline first announced plans to update the look and it’s been nearly 12 years since the carrier’s iconic and current uniform was first worn by crew members.

Air New Zealand has officially revealed that the world-renowned Kiwi fashion designer Emilia Wickstead was the partner selected to create her new uniform. The New Zealand designer has made a name for herself on the world stage creating clothes for global influencers and stars. She will now create New Zealand’s most iconic and recognizable uniform. The jury considered submissions from 40 different New Zealand designers, but Emilia’s initial designs immediately stood out for their ability to set Air New Zealand apart on the global stage, said the airline’s director of customer and sales. aerial, Leanne Geraghty. “We received expressions of interest from more than 40 New Zealand designers and heard presentations from the country’s leading design talents, showcasing the depth and breadth of New Zealand fashion, making it an incredibly difficult decision. In the end, Emilia emerged as the ideal partner. Emilia presented outstanding, creative and unique initial designs that will set Air New Zealand apart on the global stage. She also demonstrated her understanding of the importance of creating a uniform that is both functional and comfortable for our people. »

The next phase of the project will see Air New Zealand working closely with Emilia Wickstead to refine the design, tests on board and consultation with uniform wearers before final designs are revealed in late 2024. Emilia Wickstead Air New Zealand uniforms will gradually be rolled out to more than 5,000 members crew of cabinof ground staff and pilots of Air New Zealand over the next few years. Regarding this uniform project, Air New Zealand claims to have studied whether a gender neutral uniform may be appropriate in the future, although the airline did not provide an update on that decision Monday.

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