On September 27, 2023, Air France unveiled a preview of the twelve showcases that she designed at the Galeries Lafayette Paris Haussmann to celebrate 90 of elegance. From September 28 to October 10, 2023, the company will be exhibiting at the Parisian department store to mark its anniversary.
In 2023, Air France is celebrating 90 years of elegance. “90 years of technology, innovation and comfort in the sky. 90 years of travel, gastronomy, design, haute couture, art and architecture »she quotes in a dedicated press release. “Since its creation on October 7, 1933, the company has promoted French excellence, that “je ne sais quoi” that the world recognizes in France, thanks to an exceptional travel experience that makes elegance fly ever more high.”,
To embody and bring to life 90 years of elegance, Air France unveils a collection of five iconic dresses created by Xavier Ronze, French designer and head of the costume workshops for the Paris National Opera ballet. Each dress interprets the different strengths of the airline company : THE planes and technology; THE uniforms and fashion; THE posters emblematic brands promoting its vast network; there gastronomy and tableware; THE design and architecture. These unique dresses are made from elements from the company’s heritage and current pieces. They thus offer “a link between history and modernity, a strong interpretation, embodying the best of Air France, the best of France in exceptional areas. »
And to bring this system to life for as many people as possible throughout the world, the company is offering a new immersive site available in French and English (90ans.airfrance.com), allowing you to browse the windows and decipher them.
A celebration video
To celebrate its 90th anniversary with the whole world and introduce everyone to its unique know-how, Air France is also unveiling an anniversary film. The company features models wearing the collection of dresses with “couture” details signed by Xavier Ronze in a spectacular setting: backstage at Air France. From the company’s immense industrial hangars to the wing of an Airbus A220, the flagship of its medium-haul fleet, the dresses evolve among Air France’s flagship objects from yesterday to today, from which they are inspired.
Directed by Killian Lassablière, in collaboration with the Aura by Omnicom agency, this original creation combines grandiose scenes with archive images and sounds, to original music by composer Axel Guenoun. This unique film highlights the emblematic heritage of Air France and the best of its current offering, in a unique and elegant approach. Broadcast from September 28 in the windows of Galeries Lafayette Paris Haussmann, online and in the Air France universe, this film will be visible to the company’s customers in its airport lounges and on board its planes.
https://www.youtube.com/watch?v=i1BhQGoA-ic
Directed by Killian Lassablière, in collaboration with the Aura by Omnicom agency, this original creation combines grandiose scenes with archive images and sounds, to original music by composer Axel Guenoun. This unique film highlights the emblematic heritage of Air France and the best of its current offering, in a unique and elegant approach. Available from September 28 in the windows of Galeries Lafayette Paris Haussmann, online and in theworld of Air Francethis film will be visible to the company’s customers in its airport lounges and on board its planes.
A collectible EnVols supplement
From September 28, EnVols, the escape media, will offer its readers a supplement dedicated to the 90th anniversary of Air France. This new issue, completely bilingual in French and English, will be a new way to explore the history of the airline and go behind the scenes of the creation of the dresses signed by Xavier Ronze. He will also offer to decode the company’s uniforms with Olivier Rousteing, artistic director of the house of Balmain or to share the secrets of the three-star chef Anne-Sophie Pic who regularly signs the menus offered in La Première and Business cabins.
This supplement can be found at Galeries Lafayette Paris Haussmann and alongside the EnVols magazine dated October/November, available in Air France lounges at Paris-Charles de Gaulle, Paris-Orly and in the departure lounges.
Inside Galeries Lafayette Paris Haussmann, the company is also opening pop-up stores offering a range of objects specially created or reissued for this anniversary. Models of old or current aircraft, branded collection “90 years” or even new collaborations with beautiful French brands, click here to find out more.
And during this anniversary period, Air France organizes fashion shows retracing 90 years of French elegance, with the complicity of Galeries Lafayette. Models dressed in uniforms pilotscommercial flight crew (PNC), airport staff or mechanics will parade in a dedicated area of the department store to retrace the company’s entire clothing heritage, from yesterday to today.
Air France, 90 years of elegance
Born from the merger of Air Orient, Air Union, Société Générale de Transports Aériens, Compagnie Internationale de Navigation Aérien and AéropostaleAir France was officially inaugurated on October 7, 1933. Since then, the company has continued to build its legend by promoting the art of journey French style throughout the world. Today, Air France offers its customers nearly 1,000 flights per day to 200 destinations thanks to a fleet of more than 240 aircraft.
