With the support of its shareholders ADP Group And JCDecauxExtime Media launches the new brand Extime JCDecaux Airportas part of the roll-out of the airport group’s new hospitality brand in reserved areas.
Following a public consultation, Groupe ADP, the world leader in airport operations, announced on July 18, 2023 that it had chosen to retain “JCDecaux, the world leader in outdoor advertising, as co-shareholder within Extime Media to operate the advertising activities » in Paris-CDG, Paris-Orly and Paris-Le Bourget airports. Extime JCDecaux Airport offers advertisers “privileged partnership relations within the framework of high-performance media solutions, articulated around exclusive tailor-made formats: furniture and digital spaces, activation podiums, immersive event systems, creators of commitment between the brands and their audiences.
According to the ADP press release, these new media will be “activated thanks to an intelligent programming platform in affinity with the traveler journey, enriched with quantified and qualified data, in particular thanks to Audience Airport Measurement (AAM), the first international audience measurement at the airport”. Among the new offers, Extime JCDecaux Airport will emphasize the possibility of campaigns ” multi touch point » by also offering a communication presence on store screens Duty Free and on the extime.com marketplace, to allow customers to book products and services available at the airport prior to travel.
You are going on vacation soon from terminal 1, 2B, 2D or 3 in Paris-#CDG and you intend to buy duty-free items there? Reserve them now at https://t.co/bmhaLoQQmX then collect them before you take your flight.
https://t.co/tVLGEbQOz9 pic.twitter.com/oM3tUTVhNl
— Paris Airport (@ParisAeroport) July 18, 2023
Previously JCDecaux Airport Paris, the new brand Extime JCDecaux Airport aims to become “the reference in the world of airport media, by opening up internationally, with the deployment of its activities in Türkiye from 2024 and in Jordan during 2025”.
Augustin de Romanet, Chairman and CEO of Groupe ADP, said: “ Hospitality has different facets and we must be there for each of them: the fluidity of travellers’ journeys, the sense of welcome and service, the quality and exclusivity of our commercial offer. The visual experience that Extime JCDecaux Airport will bring to our travelers will be ambitious and will have strong requirements in terms of sustainability and innovation. Extime JCDecaux Airport, which will be exported beyond the borders of Paris airports from 2024, embodies the advertising component of the more global ambition of our Extime brand. “.
Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux, added: “ With Extime JCDecaux Airport, we want to offer advertisers the most efficient and collaborative media platforms in the world and enchant the visual experience in the airport for the benefit of travelers, who are particularly receptive to brand communication in the airport world and perceive the added value. While the airport is changing economically, environmentally and socially, we will actively contribute to our partner’s responsible commitments, relying on the CSR 2030 roadmap and JCDecaux’s Climate strategy as well as on the media and technology of our employees “.
