The World Tourism and Travel Council (CMTV or WTTC according to its acronyms in English) carried out a study in European countries with 4,600 tourists from 24 countries. The emergence of new purchasing habits, the massive use of new technologies, the improvement in the quality of the visitor experience are some illustrations of the change observed in consumer behavior in recent years.
In its report “Global Retail Tourism: Trends and Insights” CMTV reveals that, before the pandemic, the shopping tourism segment generated revenues of $178 billion, representing, in some destinations, up to 15% of turnover in the travel sector.
Shopping tourism (or “retail tourism” in English) is a modern form of tourism appreciated by people for whom the purchase of products outside their usual environment constitutes a determining factor in making travel decisions.
The data reveals that already in 2021 this segment has started a real recovery, especially in markets like America and Europe, becoming the pivot of the rebirth of the tourism sector thanks also to a +82% of revenue in 2022 .
Which nationalities buy the most? Where are the French located?
The report was determined that Chinese and Argentinian tourists spend the most on purchases during their trips, unlike Europeans, as the French who spend the least.
The Chinese spend on average 1,260 euros, the Argentinians 1,097, while the French only spend 320 euros. Likewise, the report reveals that purchases are still made in shopping centers and in big brand stores.
Spain ranks ninth among countries in the world where spending on tourism purchases makes the greatest contribution to the economy, according to the study. In other data, Brazilians rank in parity with Americans with spending of 605 euros, just like the Japanese. For their part, the Mexicans are at the bottom of the list with spending of 381 euros, and the Spanish with 344 like the Italians.