Taiwanese low-cost carrier V Air has begun operating its maiden commercial service, from Taiwan’s capital Taipei to Thailand’s capital Bangkok. V Air is a new, low-cost subsidiary of established Taiwanese carrier TransAsia Airways.

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The Regent Taipei, ensconced in a high-rise building above the posh Regent Galleria shopping mall on Zhong Shang North Road, is also the flagship property of the reconstituted Regent Hotels & Resorts.

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EVA Air is a serious, emerging competitor, not just to older, larger China Airlines, but to other players in the burgeoning Asia-Pacific market, as well.

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Taiwan’s China Airlines has ordered six Boeing 777-300ERs, in a deal which Boeing values at approximately $2 billion at list prices. The carrier also will lease four Boeing 777-300ERs from GE Capital Aviation Services.

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Hawaiian Airlines is planning to launch non-stop service between Taiwan’s capital Taipei and Honolulu in July 2013. Taipei will be the ninth new gateway that Hawaiian has introduced since November 2010.

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The aircraft, which bears the registration B-17001, was delivered on September 27 at ATR’s assembly line in Toulouse to Taiwan-based UNI Air, a regional subsidiary of EVA Air.

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United Airlines plans to launch year-round and seasonal service on several new international and domestic routes, including new, daily transpacific and transatlantic flights from San Francisco, its largest Pacific gateway.

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San Francisco-based Virgin America has begun interlining with Taiwan’s China Airlines, to offer seamless travel on the networks of both carriers across their respective North American and Asian routes.

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Dubbed the “Magic Jet”, the Airbus A330-300 is the first of three to be delivered to EVA Air – each of which are to fly with unique Hello Kitty liveries. Onboard, passengers also will be treated to elaborately decorated Hello Kitty cabins and character-themed service items.

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Hong Kong-based Travelzen Group Limited is offering online booking of flights between China and Taiwan, just a week after the establishment of scheduled cross-straits flights between the two Chinese states.

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