The stylish fledgling carrier has earned customer loyalty from many travelers who have flown it, especially frequent fliers fatigued and frustrated by the vexations of U.S. domestic air travel.

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Virgin America has unveiled changes to its Red in-flight entertainment platform which will allow travelers access to new amenities, including enhanced terrain-view Google Maps, an open tab service for the airline’s on-demand menu and what it says is the first-ever seatback digital-shopping platform in-flight.

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Virgin America has completed installing software upgrades to its Linux-based Red in-flight entertainment system to allow for more content, as well as greater functionality and speed.

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