The design pattern for the new livery is named ‘Facets of Abu Dhabi’. It uses a color palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colors seen in the Northern Emirates.

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Hawaiian inter-island carrier Island Air is embarking on an image and brand overhaul to accompany the replacement of its existing fleet of Bombardier Dash 8-100 and Dash 8-200 turboprops with ATR 72s and ATR 42s, which begins in August.

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The carrier plans to unveil its new branding and logo in early July; and then to release images of its new livery and aircraft interiors in October, in conjunction with Fiji Day. The new brand will be rolled out over the upcoming 18 months.

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Carlson Rezidor Hotel Group and Edwardian Group Limited are re-branding all Radisson Edwardian Hotels to the Radisson Blu brand by the second half of the year.

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The airline is introducing United Global First, its new international first-class service on three-cabin aircraft; and United BusinessFirst, its international business-class service on two- and three-cabin aircraft. United is also upgrading its premium-class food, in-flight entertainment and amenities.

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Swiss International Air Lines is set to complete a re-branding exercise. This is meant not only to emphasize its close association with Switzerland and the country’s core national values, but also to remove any lingering impressions of Swiss cliché associated with the branding of predecessor national carrier Swissair.

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The visual reform covers the company’s logo, aircraft livery and cabin look, as well as uniforms and service areas.

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