JDB Fine Hotels & Resorts’ ‘SmartStart: One Night Free’ offer provides an additional night free for clients pre-paying for two or three nights at more than 60 participating hotels in Italy, Spain, Ireland, France and Mexico.

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Each book lets users play the storyline, from location to location, across five Italian cities – Venice, Florence, Verona, Milan and Rome – interweaving the fictional and the factual to create a new high-tech adventure in city sightseeing and touring.

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A new museum dedicated to the medieval history of the Italian city of San Gimignano, in the heart of the Chianti wine-producing region of Tuscany, has opened in the famous old city.

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Adventure travel company Dolomite Mountains is offering travelers of all climbing ability-levels — even complete beginners — the experience of climbing high Italian mountains using different Via Ferratas.

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One of Italy’s smallest regions, the quiet rural backwater of Molise says it is beginning to lure refugees from the high-pressure lifestyles of the industrialized cities of northern Europe.

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The oneworld alliance is campaigning to gain a bigger market share in Italy with a new advertising campaign that oneworld says marks a world first, and by inviting other alliances’ frequent flyers in Italy to join any oneworld airline’s loyalty scheme and have their existing tier-status matched.

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Italian airline Meridiana and Finnair have begun code-sharing on direct flights between Helsinki and Italy and via various third-country European destinations.

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