The new branding and livery – which retains Alitalia’s famous stylized ‘A’ logo, rendered in the colors of the Italian national flag, on the aircraft’s tail – were unveiled at an indoor launch event in a hangar at Rome’s Leonardo Da Vinci International Airport.

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As one of two growing airlines actually based at Brussels Airport, Brussels Airlines must constantly evolve its network and its service offering carefully in order to compete sensibly with the sizable forces now ranged against it at its only hub.

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According to Delta, completion of the installations in all its international-service widebodies makes it the only U.S. carrier to offer flat-bed seats and direct aisle access in the business class cabins on all its overseas long-haul flights.

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Swiss International Air Lines Ltd. has became the world’s first certified ‘allergy-friendly’ airline, by meeting the criteria of the European Center for Allergy Research Foundation. In May, SWISS will introduce ground and in-flight products designed to make air travel more comfortable for allergy sufferers.

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Flight attendants will offer each Delta Air Lines long-haul Economy passenger a sleep kit, which will include eyeshades along with earplugs to help customers get better rest when traveling between continents.

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From April 1, Finnair will dedicate aircraft with flat-bed seats in Business Class to flights to Tokyo and New York, and from May 1 to Beijing and Seoul. From June 1, Finnair will also offer flat-bed seats on its routes from Helsinki to Hanoi, Hong Kong, Nagoya, Osaka and Shanghai.

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The airline’s new travel class will be bookable from May and will be available for travel from November, initially on the airline’s Boeing 747-8 Intercontinental jets.

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Delta Air Lines is launching hourly, non-stop Delta Shuttle service between Los Angeles International and San Francisco International airports on September 3. The Delta Shuttle services on the Los Angeles-San Francisco route will offer 14 daily round-trips and a service product tailored to business travelers.

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Together with a new corporate tag-line displayed prominently on its aircraft exteriors, Japanese carrier ANA is introducing new in-flight services and standards in its premium-class cabins from September.

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Once the flying public regains confidence in the 787, ANA’s embrace of the new-generation aircraft may come to be seen as a smart move. It’s a very beautiful, comfortable plane.

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According to a new Harris Poll, most Americans who fly at least once a year would be willing to pay for extra legroom on a flight of three hours or more and over half would be willing to pay more to avoid sitting in a middle seat on a flight of the same length ‒ as long as the additional fee is $50 or less.

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Scandinavian Airlines is launching a new route between Stockholm-Arlanda Airport and Madrid Barajas Airport on July 1. In June, meanwhile, SAS is launching a new service concept in Scandinavia and Europe.

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Delta Air Lines is adding new elements to its U.S. transcontinental service, offering customers traveling between New York JFK and Los Angeles, San Francisco and Seattle more in-flight dining and entertainment options.

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The five Boeing 777-300ER jets – due for delivery in June, August, November and December of this year, with the last coming in February 2014 – will be the first aircraft configured with Air Canada’s new Premium Economy cabin.

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The last of the 16 Boeing 747-400 widebodies, each with 48 BusinessElite seats, has been retrofitted with full flat-bed seats. It entered scheduled service this week on a flight between Singapore and Tokyo’s Narita airport, before making its way to Atlanta.

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From spring 2013 all Finnair aircraft will feature a ‘Marimekko for Finnair’ collection of textiles and tableware, featuring Marimekko’s classic patterns. The Marimekko for Finnair collection is designed to add a new dimension to the onboard experience and lighten the airline’s carbon footprint.

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Airberlin is a well-run, passenger-friendly, forward-looking airline, known in Europe for affordable fares. It flies to seven U.S. destinations: New York JFK, Chicago O’Hare (from March 2013), Fort Myers in Florida, Las Vegas, Los Angeles, Miami, and, in summer, San Francisco.

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American Airlines has launched an entrée reservations program, saying it has become the first U.S. airline to offer premium-class domestic passengers the opportunity to review menu options and pre-select their desired meals prior to departure of their flights.

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In the first phase of the project, Japan Airlines will introduce a sweeping change called JAL Sky Suite 777 to the seat designs in every cabin class on 13 of its Boeing 777-300ER widebodies. The JAL Sky Suite 777 service will be indicated in JAL’s flight timetables as ‘SS7’.

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