Marriott International, Inc. plans to expand its green-hotel portfolio ten-fold over the next five years by introducing a green-hotel prototype that will be pre-certified as meeting LEED standards.

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Consumers’ attitudes towards “green” initiatives in the hospitality industry and their actual environmentally responsible behavior in hotels differ markedly, a study by two hospitality and tourism management graduate students at Virginia Tech’s Pamplin College of Business has found.

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In response to growing interest in “green” hotels from its members, the American Automobile Association has launched a program to highlight AAA-Approved lodgings that have been eco-certified through a well-established government or private program.

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