On its fuselage, the aircraft promotes FEMAMA, a Brazilian non-profit organization dedicated to fighting breast cancer. In addition, ATR and its suppliers involved in delivery of the aircraft will contribute funds for the Toulouse Cancer Campus.

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Azul Linhas Aéreas Brasileiras, Embraer and the Brazilian Federation of Philanthropic Institutions in Support of Breast Health have united in a breast cancer-prevention campaign which has seen a newly delivered Embraer 195 for Azul painted in a pink color scheme.

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