The design pattern for the new livery is named ‘Facets of Abu Dhabi’. It uses a color palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colors seen in the Northern Emirates.

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Swiss International Air Lines is set to complete a re-branding exercise. This is meant not only to emphasize its close association with Switzerland and the country’s core national values, but also to remove any lingering impressions of Swiss cliché associated with the branding of predecessor national carrier Swissair.

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The visual reform covers the company’s logo, aircraft livery and cabin look, as well as uniforms and service areas.

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United Airlines and Continental Airlines have revealed refinements to the visual branding for the huge new carrier that would result from the proposed merger between the two airlines.

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After looking seriously at the idea of moving its corporate headquarters to Orlando in Florida, JetBlue Airways has decided to keep its headquarters in New York, where it will move into a historic building with a storied aviation past.

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