Boeing has named its newly launched, re-engined 737 family the 737 MAX and is offering the 737 MAX 7, 737 MAX 8 and 737 MAX 9 as capacity-equivalents of today’s 737-700, 737-800 and 737-900ER.

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The Boeing Company’s board of directors has approved the launch of a new-engine 737 family of commercial jets, based on order commitments for 496 aircraft from five airlines and what Boeing says is a strong business case.

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