Canadian ultra-low-cost start-up Jetlines has placed an order for five Boeing 737 MAX 7s and has secured purchase rights for an additional 16 Boeing 737 MAX jets.

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Montreal-based Air Canada has secured commitments, options and rights to purchase up to 109 Boeing 737 MAX aircraft. The new Boeing 737 MAX jets will replace Air Canada’s existing mainline fleet of Airbus A320-family narrowbodies and at least 20 of its Embraer 190s.

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The Canadian airline will substitute existing orders for 15 Boeing 737NG jets, which are currently scheduled to deliver between December 2014 and 2018, with Boeing 737 MAX aircraft, for a net increase of 50 committed deliveries to its fleet plan.

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Southwest, which was the launch customer for the Boeing 737 MAX program, becomes the first airline to order the 737 MAX 7 by converting existing orders for 30 Boeing 737NGs into orders for 737 MAX 7s.

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According to the manufacturer, the progress it has made on design of the Boeing 737 MAX family will allow the models in the new family to fly farther than today’s Boeing 737NG jets and also the MAX family’s main future competitor, the Airbus A320neo family.

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Boeing aerodynamicists used advanced computational fluid dynamics to combine rake-tip technology with a dual-feather winglet concept into one advanced treatment for the wings of the 737 MAX.

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Boeing has made a series of design decisions to update the 737 MAX design in order to optimize the new-engine 737 variant’s performance, from the time the 737 MAX family enters service in 2017.

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Boeing says the 208-aircraft firm order is the largest in its history both in dollar value, nearly $19 billion at list prices, and in the number of aircraft. The announcement represents the third time in a month that Boeing has announced a new order which it has called the largest in its history.

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Boeing has named its newly launched, re-engined 737 family the 737 MAX and is offering the 737 MAX 7, 737 MAX 8 and 737 MAX 9 as capacity-equivalents of today’s 737-700, 737-800 and 737-900ER.

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