The new branding and livery – which retains Alitalia’s famous stylized ‘A’ logo, rendered in the colors of the Italian national flag, on the aircraft’s tail – were unveiled at an indoor launch event in a hangar at Rome’s Leonardo Da Vinci International Airport.

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The carrier’s existing shareholders and Abu Dhabi-based Etihad Airways, Alitalia’s new 49 per cent shareholder, announced on January 20 that the Italian carrier would adopt new network, fleet, cost-management, airline partnership and customer-service strategies. It is also adopting a new look.

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Delta Air Lines will launch daily, year-round service from New York JFK to Zurich Airport and is planning to increase its service frequency from JFK to Rome. Delta and its joint venture partners Air France-KLM and Alitalia are also expanding service to Paris and Amsterdam from Atlanta.

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Embraer has delivered the first of 20 E-Jets to Alitalia, the Embraer 190 forming part of an order placed by the Italian carrier in March 2011 for five Embraer 190s and 15 Embraer 175s.

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Delta Air Lines says the new flights will begin on March 27, 2011 and that it will announce final flight schedules and fares within the next week.

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Alitalia has received the first of two new A330-200s from the Airbus final assembly line in Toulouse.

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Alitalia has joined the Air France-KLM Group and Delta Air Lines as a member of the transatlantic joint venture established by the latter three carriers in the spring of 2009 after they received U.S. Department of Transportation and European Union anti-trust approval for the intra-SkyTeam Alliance grouping.

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