American Airlines has launched a new boarding process that it says saves overall boarding time by allowing passengers who are traveling light to board earlier.
Passengers traveling with one personal carry-on item that fits under the seats in front of them will be invited to board before Group 2 of general boarding. American Airlines is implementing the new boarding process throughout its entire network.
With on-time performance being a key factor in the airline’s dependability rating, every minute saved during boarding allows American to push back from the gate earlier, resulting in a more timely departure and arrival, according to the airline.
“For customers, departing on time and arriving at their destination on time is a huge factor in how they feel about their overall experience,” says Carol Wright, American’s vice president – customer planning.
“Our tests indicate that this new boarding process will improve our dependability and on-time performance, while being easier and more enjoyable for our customers,” adds Wright. “It’s another example of our promise to put our customers at the center of everything we do.”
The new boarding process follows successful testing performed earlier this year at American Airlines gates at Austin-Bergstrom International Airport; Baltimore/Washington International Airport; Denver International Airport; Fort Lauderdale Hollywood International Airport; Kansas City International Airport; Minneapolis-St. Paul International Airport; and Washington Dulles International Airport.
According to American, the test received overwhelmingly positive feedback from its passengers, and agents like the new process because it allows for smoother and quicker boarding for everyone. American expects to see a notable reduction in average boarding time per flight with the new boarding process.
American’s baggage policy allows each customer to take onboard at no charge one personal item that will fit under the seat in front of them and one bag that meets the FAA-mandated carry-on size requirements to fit into the overhead storage compartment.
In implementing the new boarding process, American has adopted a policy that passengers who wish to board early before Group 2 of general boarding can gate-check their carry-on bag at no charge.
Other recent enhancements that American has implemented to give customers more choices when traveling include:
● The expansion of American’s self-check-in kiosks with self-tag capabilities for checked baggage, speeding up the check-in process;
● New fare choices with perks that include preferred seating, early boarding and same-day flight changes; and
● More power ports onboard to help customers stay charged and connected throughout their journey.
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