Virgin Atlantic Airways has launched a new Facebook application that will allow its Flying Club members to view flight information and their Flying Club account details through their Facebook pages.
Members will be able to view real-time arrival and departure information on flights and highlights of their Flying Club accounts, including mini-statements detailing recent activity plus a miles summary, recently booked flights and up-to-date offers and promotions. Using Virgin Atlantic Airways’ new Facebook application, Flying Club members will also be able to send details of their future flights to Facebook friends.
In order to view their Flying Club accounts on Facebook, members need to register their interest within the Flying Club communication preferences section on www.VirginAtlantic.com. When a member has completed the form, he or she will receive an activation PIN, which the member can use to enable the Flying Club application to connect with their Facebook page.
Non-members will also be able to use the real-time arrival and departure information feature and enroll in Virgin Atlantic’s Flying Club via Facebook.
The Flying Club Facebook idea was born from Virgin Atlantic’s VJAM program, which is an Open Innovation initiative with NESTA, the UK’s National Endowment for Science, Technology and the Arts (www.nesta.org.uk/v-jam). The co-innovators of the Facebook app are customers of Virgin Atlantic and also members of Virgin Atlantic’s independent fan community (www.v-flyer.com).
Virgin Atlantic says it will also be launching a new library of useful online applications and web sites called ‘InnovationZone’ (www.virginatlantic.com/innovationzone) which will be a one-stop-hub for all travel-related products and services. For example, there will be a ‘best of travel apps’ section for iPhone users, listing apps that Virgin staff and customers consider to be useful.
As a Flying Club member, a passenger traveling even on Virgin Atlantic’s lowest economy fare will earn Flying Club miles, which can then be spent on a host of rewards. Passengers can also earn miles with the airline’s Flying Club partners, which include other airlines, hotels, restaurants and a range of companies worldwide.
Non-members can join the program as a Flying Club Red member with an online account, where they can check their mileage balance, view statements and be among the first to hear about exclusive Virgin Atlantic offers, competitions and news.
The airline’s VJAM event earlier this year led to the development of many new innovative initiatives. Its aim was to co-innovate with Virgin Atlantic’s passengers and blend topics in which Virgin Atlantic’s customers are interested with opportunities that make travel more social.