In-flight online services company Gogo is launching a new, in-flight multimedia platform aimed at extending the company beyond Internet connectivity and into offering passengers access to online services such as real-time travel information, destination content, news and information, exclusive shopping deals and social-network integration.
The company, which has newly changed its name from Gogo Inflight Internet, says its new platform will also allow airlines to offer passengers access to the latest movies and TV shows, through Gogo’s new streaming video product.
Gogo says its new platform will be a unique in-flight experience which passengers will access via their own Web-enabled device on any aircraft equipped with Gogo’s in-flight Wi-Fi internet service. The company says the new site will also be customizable, to allow better branding opportunities for Gogo’s airline partners.
The new platform will be available beginning in the fourth quarter of 2011, according to Gogo.
“This is the convergence of in-flight connectivity and entertainment. When we first started offering Wi-Fi connectivity, it became clear to us that we could offer travelers so much more to enhance their travel experience,” says Ash ElDifrawi, executive vice president and chief marketing officer of Gogo. “Today, travelers depend on Gogo to keep them connected in air and, while connectivity remains at the heart of our business, we are thrilled to offer travelers this new form of entertainment at 30,000 feet.”
Over the past several months, Gogo has worked with design and innovation firm IDEO to define and build the new platform. Gogo engaged with IDEO to understand better the in-flight connectivity needs of travelers and airlines. The next step was to determine how best to use its in-flight connectivity services to address those needs.
Gogo has begun rolling out some of these new features, including a new partnership with Gilt Groupe. Gogo’s video service will also allow travelers to rent movies and TV shows for viewing in air. Gogo has a licensing agreement in place with major Hollywood studios and will feature recently released movies and hit TV shows.
“The introduction of this new platform will enable our airline partners to customize in air, online experiences to reflect their brand; it will offer passengers an engaging travel experience; and it will give advertisers access to a very unique audience,” says ElDifrawi. “It offers the flexibility to provide a robust set of experiences – such as travel information, movies, shopping and social networking – that’s relevant to each individual airline or specific journey.”