A good night’s sleep is better than sex, say 51 per cent of the U.S. respondents to a new global survey of sleeping habits conducted by Westin Hotels & Resorts.
Of the respondents, 42 per cent said they’d rather have a sleeping pill on their hotel pillow than a good-night chocolate; and 62 per cent take a relaxant, or sleep or stress medication when traveling overnight.
Westin Hotels, which is owned by Starwood Hotels & Resorts Worldwide, has published the results of a new global sleep study of more than 12,500 frequent travelers in 10 countries. The hotel brand conducted the study as a follow-up to a sleep study it conducted a decade ago when it launched its ‘Heavenly Bed’. The company says that when it debuted its all-white bed it spurred a global hotel bedding war that has led to better sleep for business travellers.
Today, according to Westin, 43 per cent of frequent travelers say the quality of sleep on the road has got better. Additionally, 25 per cent of “road warriors” said they would pay $100 more for a hotel with a great bed and more than half would go out of their way to stay in a hotel with their favorite bed.
However, while good beds on the road may be easier to find, the new study shows that sleep itself can be elusive and today’s round-the-clock work life and economic woes, as well as relationship problems, often get in the way of a good night’s sleep. For instance:
● 56 per cent of U.S. respondents said that 24/7 work lifestyles make a good night’s sleep more important than ever;
● However, 61 per cent of respondents believe that today’s technology and constant connectivity impairs sleep ― and BlackBerrys make for dreadful sleep companions;
● 60 per cent said their PDAs have prevented them from getting shut eye;
● 58 per cent of respondents said the biggest worry keeping them up at night is bills and paying the mortgage; and
● Another key culprit that keeps people tossing and turning is problems with their spouse or partner, with 25 per cent of respondents saying this affected their sleep while traveling.