InterContinental Hotels Group's Priority Club Rewards loyalty program has launched a new reward option, Flights Anywhere, which lets members redeem points or combine points...

InterContinental Hotels Group’s (IHG’s) Priority Club Rewards loyalty program has launched a new reward option, Flights Anywhere.

The new option lets members of Priority Club Rewards (which IHG says is the world’s largest hotel loyalty program) redeem Priority Club points, or combine points and cash, to book flights on more than 400 airlines worldwide without restrictions on seat availability.

“Our customers are looking for ways to stretch their wallets when they travel; with Flights Anywhere they can now pay directly for airline tickets using Priority Club points,” says Don Berg, vice president, loyalty programs for IHG. “They’ll never have to worry about seat availability or blackout dates when redeeming Priority Club points for flights.”

IHG says that, following the recent introduction of “Points & Cash,” a new program feature that allows members to combine points and cash for reward night stays at any of IHG’s more than 4,300 hotels worldwide, Priority Club Rewards is the first and only hotel loyalty program to offer the flexibility to redeem points and cash for flights.

Priority Club points can be redeemed for the entire cost of an airline ticket (including all taxes and applicable fees), or combined with cash for a ticket. IHG says this enables consumers to obtain tickets at significant discounts.

Additionally, the Flights Anywhere option has no blackout dates or limits on available tickets. This means that if there is a seat available on any flight, the consumer can redeem for a ticket using Priority Club points. Consumers will also be eligible to earn airline miles from their favorite frequent flyer programs on most tickets booked with Flights Anywhere, says IHG.

The program is available to consumers in nearly 20 countries, including the U.S., Canada and most countries in Europe, via

IHG says it is continuing to work with technology partner ezRez Software, Inc. to roll out Flights Anywhere worldwide in 2010. The hotel group adds that the points and cash functionality for Flights Anywhere is offered in the user’s local currency, which it says is another hotel industry first.

To be eligible for Flights Anywhere, travelers must be members of Priority Club Rewards, living in one of the currently eligible countries. Enrollment in Priority Club Rewards is free, and guests can sign up at or by calling 1-888-211-9874.

Priority Club Rewards has 44 million members globally. Options for point redemption include redemption at more than 500,000 lodging establishments worldwide ― even at rivals’ hotels ― through the program’s Any Hotel, Anywhere reward. Members can redeem points  for hotel nights, for airline miles on more than 40 partner airlines, for auto rentals, for gift certificates and for hundreds of products available in the Rewards Catalog.

IHG says Priority Club Rewards is also the only hotel loyalty program to offer members a Personal Shopper program that allows members to exchange points for items not found in the Rewards Catalog.

InterContinental Hotels Group claims to be the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,300 hotels and almost 630,000 guest rooms in nearly 100 countries and territories around the world. The group’s portfolio of hotel brands includes InterContinental Hotels & Resorts; Hotel Indigo; Crowne Plaza Hotels & Resorts; Holiday Inn Hotels and Resorts; Holiday Inn Express; Staybridge Suites; and Candlewood Suites.