Americans rank cleanliness over, price, location and security as the most important factor in selecting a hotel, according to a survey conducted on behalf...

Americans rank cleanliness over, price, location and security as the most important factor in selecting a hotel, according to a survey conducted on behalf of the Chubb Group of Insurance Companies.

Of those surveyed, 43 per cent ranked security as the most important factor in selecting a hotel. Price and location were top factors for 23 per cent and 19 per cent of respondents, respectively, while 11 per cent ranked security as the most important factor.


The survey also showed that 84 per cent of Americans would not refrain from traveling for business on September 11, 2011, the 10-year anniversary of the 9/11 terrorist attacks.

Fewer than one in five of Americans are fearful of flying on September 11, 2011, while only 16 per cent are fearful about flying on a commercial aircraft on a national holiday.

“Travelers should take safety precautions more seriously, and travel security should be higher on their checklist than cleanliness,” says Jim Villa, a senior vice president and North American manager for Chubb’s Accident & Health business. “It seems that more people are concerned about housekeeping than security.”

A June 2011 survey conducted for the Chubb Group of Insurance Companies found that more Americans rank cleanliness as the most important factor in selecting a hotel than price, location and security

Other survey findings regarding the 9/11 anniversary are that:

● Nearly one-third of respondents would be concerned about being near a nuclear power plant on September 11;

● 22 per cent would avoid a chemical plant;

● 18 per cent would avoid entering a sports stadium or entertainment venue with a large crowd of people;

● 16 per cent would be concerned about being near an oil refinery;

● 13 per cent would be concerned about being near a military base;

● 14 per cent would not take a cruise on September 11;

● 11 per cent would not take a train; and

● 9 per cent would avoid taking a ferry.

Chubb’s survey of 1,000 participants was conducted by Opinion Research Corporation, an independent public opinion and market research firm, in June 2011.

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