New York's first Hotel Indigo has opened in Manhattan's Chelsea neighborhood, in an area where the city's art, fashion and flower districts all meet.

New York’s first Hotel Indigo has opened in Manhattan’s Chelsea neighborhood, in an area where the city’s art, fashion and flower districts all meet.

Located at 127 West 28th Street, between 6th Avenue and 7th Avenue, the newly constructed, 20-story, 122-room boutique hotel offers  Blu, a freshly designed restaurant serving American-bistro fare with a local perspective; and Glass Bar, a rooftop lounge boasting spectacular views of the city skyline. Blu restaurant is headed by Chef Roberto Bellissimo, formerly of Le Cirque.


“We have created a top-notch property that provides an upscale guest experience at an accessible price-point in a location that’s fast becoming an epicenter for business and leisure travelers,” says Morris Moinian, president and founder of Fortuna Realty Group, the hotel’s developer and operator.

Elements of the neighborhood ― from bursts of color inspired by the nearby flower shops to the rich textures and fabrics of the Garment District and proximity to the Fashion Institute of Technology ― inspired the design and decor of the hotel. Images by fashion photographer Marco Glaviano are used as large-scale wall murals in the guest rooms and public spaces of the hotel.

The hotel features exterior lighting to create a blue glow around the property in the evening.

The Hotel Indigo New York City Chelsea is owned and managed by Fortuna Realty, LLC, under a license agreement with a company in the InterContinental Hotels Group. Fortuna Group’s portfolio includes several hotels, residential apartment buildings, office buildings and development properties.

The hotel and venues are overseen by George Buchelli, the hotel’s general manager; and Stephen Redford, its sales and marketing director.

This is the logo of the Hotel Indigo upscale boutique-hotel brand, whose stated goal is to deliver a refreshing and inviting guest experience that is well-priced and truly reflective of the local community

This is the logo of the Hotel Indigo upscale boutique-hotel brand, whose stated goal is to deliver a refreshing and inviting guest experience that is well-priced and truly reflective of the local community

The Hotel Indigo New York City Chelsea features 122 guestrooms including two penthouse suites, with custom-designed furniture imported from Italy, oversized beds, plush bedding, hardwood-style flooring for a fresh residential feel, and spa-inspired showers with Aveda products.

Each guestroom includes a 32-inch, high-definition flat screen TV with 150 channels, iHome docking station and fashion-inspired wall mural.

Additionally, the hotel provides guests complimentary Wi-Fi throughout the hotel and access to the 24-hour business center, meeting space and 24-hour fitness studio. The hotel also features a pet-friendly policy.

In the past three months, Hotel Indigo has opened four new properties and is scheduled to open an additional four in the U.S. by year-end, including Baltimore, two in San Antonio, and Asheville, North Carolina.

Expecting almost to double its footprint in the Americas, Hotel Indigo has also recently announced a new hotel in Hong Kong. The hotel will be located on Queen’s Road East in Wanchai ― an area rich with historical sites such as the Old Wanchai post office ― and is scheduled to open in 2012.

IHG’s Hotel Indigo brand offers upscale boutique hotels whose goal is to deliver a guest experience that is truly reflective of the local community. There are currently 32 Hotel Indigo properties open worldwide and more than 60 hotels under development, either in the pipeline or in final negotiation. For more information on Hotel Indigo, or to make reservations, visit www.hotelindigo.com.

Hotel Indigo participates in IHG’s guest loyalty program, Priority Club Rewards, which has 44 million members worldwide. Guests can enroll for free by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG’s more than 4,300 hotels worldwide.