Best Western International reveals it has more than 40 new hotels in Asia and the Middle East in various stages of development and by the end of 2011 the chain expects to have more than 235 Best Western properties open in these regions.
Additionally, Best Western has major hotel-development efforts underway in Africa, South America, the Commonwealth of Independent States (CIS) and New Zealand.
The global hotel chain now has more than 160 properties, representing 8,400 rooms, in various stages of operation, rebranding, and development in mainland China, Taiwan, India, Bangladesh, Pakistan, Mongolia, Southeast Asia, Japan and the Middle East.
“Local hotel developers across Asia, the Middle East and other emerging regions are attracted to our unique membership model, the global strength of our brand and the marketing support we provide to each of our more than 4,000 hotels worldwide,” notes David Kong, Best Western’s president and CEO.
Best Western launched the chain’s first spa concept, Bhuvana My Spa, in Asia in early 2010 at several new Best Western Premier hotels in Thailand and Indonesia. The Bhuvana My Spa concept will expand to the chain’s hotels in Malaysia, India, Oman and Bahrain in 2011.
Asia and Middle East development highlights for Best Western in 2010 include 12 new hotels in China; 10 new hotels in India; six new hotels in Japan; one new hotel in South Korea; and 10 new hotels in Southeast Asia.
In India, where the country’s Tourism Secretary recently cited a need for an additional 150,000 hotel rooms over the next three years due to escalating tourism, the hotel chain recently opened the Best Western Premier Vedic Village Spa Resort in the city of Kolkata. Best Western says the 150-acre property is one of the few resorts to offer both Ayurveda and Naturopathy treatments.
Additional Best Western properties in India are expected to open in Bangalore, Goa, Hyderabad, Mumbai and New Delhi.
In addition, Best Western is expanding its presence with new hotels in other emerging markets, including Africa, South America, New Zealand, Ukraine and Russia.
In West Africa, the chain opened its first Premier property, the Best Western Premier Accra Airport Hotel, in Ghana, home to one of the largest chocolate producers in the world. It is a full-service, 4-star hotel with 113 rooms, a jazz club and a five-story atrium decorated with African art. Best Western has also recently opened two new hotels in Nigeria: the Best Western Island Hotel in Lagos and the Best Western Premier Port Harcourt Hotel in Port Harcourt.
South America 2010 development highlights for Best Western include a goal of having 14 hotels in Argentina and Uruguay by the end of 2010, making it the largest hotel chain in the region; opening of the first Best Western Premier hotel in Chile, the Best Western Premier Marina Las Condes, which features a top-floor pool and atrium; and the opening of a five-star Best Western Premier hotel in Peru with a full-service plastic surgery clinic and recovery spa adjacent to the hotel.
Best Western is also expanding in the CIS region, with 10 new hotels expected to be open by the end of 2011.
The three-star Best Western Sevastopol Hotel recently opened in Sevastopol, Ukraine as the first Best Western hotel in the country. Plans are underway to open five more properties in Ukraine by the end of 2011 and Best Western also plans to open the chain’s first three new Premier properties in Russia, including hotels in Moscow and St. Petersburg.
Additionally, five new properties are in the pipeline for New Zealand, including hotels in the popular tourist and historical destinations of Casa Bella and Taipa Bay Resort on North Zealand’s North Island.
With more than 4,000 hotels worldwide, Best Western offers travelers more than 308,237 quality guest rooms located in approximately 80 countries and territories.
For more information or to make a reservation, visit www.bestwestern.com.