B Hotels & Resorts is having the Continental Oceanfront South Beach Hotel renovated before its relaunch in late fall 2012 as the B South...

After unveiling its brand concept last September and opening its first property in January in Fort Lauderdale, B Hotels & Resorts is now adding a South Miami Beach hotel as its  second property.

The 250-key Continental Oceanfront South Beach Hotel, located at 18th Street and Collins Avenue in Miami Beach, Florida, is situated directly on the beach in Miami Beach’s Art Deco District. Within two blocks of the Miami Beach Convention Center, Lincoln Road, and the historic Jackie Gleason Theater, the hotel is also close to Ocean Drive and much of Miami Beach’s shopping, dining and nightlife.

B Hotels & Resorts is having the Continental Oceanfront South Beach Hotel renovated before its relaunch as the B South Beach but expects the hotel to remain operational during its renovation and repositioning. The B South Beach will be launched as part of the B Hotels & Resorts portfolio in late fall 2012.

“We are excited to announce the location of our much-anticipated second hotel,” says Ayelet Weinstein, CEO and president of B Hotels & Resort. “In a short period of time, we have built a base of brand loyalists who have been awaiting news of future B Hotels & Resorts properties. We look forward to welcoming those who are familiar with our brand new hospitality alternative in South Beach, as well as those who have not yet experienced all that we have to offer.”

B Hotels & Resorts is adding the Continental Oceanfront South Beach Hotel in South Miami Beach as its second property. After renovation and repositioning, the hotel is being launched as the B South Beach in late fall 2012

B Hotels & Resorts is led by Weinstein and Christopher Tompkins, corporate vice president, along with an Advisory Council of experts from various segments of the travel industry.  Headquartered in South Florida, the brand aims to be an alternative for the conversion of existing flagged and independent hotels. With three property designations – Hotel, Resort and Boutique – B Hotels & Resorts has an aggressive growth strategy, with the goal of establishing a hotel brand focused on self-expression and approachability.

The first B Hotels & Resorts property – B Ocean Fort Lauderdale – opened in January. Located on Fort Lauderdale Beach, the hotel is minutes from the Las Olas art/entertainment district, Port Everglades and the Fort Lauderdale/Hollywood International Airport.

B Ocean Fort Lauderdale features 240 oceanview guestrooms, panoramic floor-to-ceiling windows, complimentary wireless internet access, iPad loaners, an infinity-edge pool with private open-air cabanas, 8,000 square feet of meeting space called B on Top, the Quench Pool & Patio Bar, and two distinctive dining concepts. SAIA features sushi and Asian grill offerings and B’stro on the Beach offers organic fare for breakfast, lunch and dinner.

This is the official logo of B Hotels & Resorts, unveiled as a hotel-brand concpet in September 2010. The brand's first hotel, the B Ocean Fort Lauderdale, opened in January 2011 and its second (the B South Beach) is expected to open in Miami Beach's Art Deco District in late fall 2012

The Continental Oceanfront South Beach Hotel is owned by InSite Group and Cube Capital, which acquired the property for $61 million in a joint venture earlier this year.

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