Paradisus Resorts, the five-star, all-inclusive luxury hotel brand owned and operated by Sol Meliá Hotels & Resorts, plans to open a new resort in Papagayo Bay in Guanacaste province in northwestern Costa Rica in July 2013.
The new hotel, to be named the Paradisus Papagayo Bay, will supersede the former Paradisus Playa Conchal in Guanacaste, which was operated by the brand until April 30, 2011.
Paradisus Resorts is constructing the new resort in partnership with the Swiss private equity, consulting and development group SunVesta Holding AG ‒ which is to be represented in the deal by its subsidiary Richland Investments Ltd. and Costa Rican partner DIA S.A.
The new property forms part of the Paradisus Resorts brand’s master expansion plan, which includes the opening of two resorts in Playa del Carmen in Mexico in November 2011. The expansion plan aims to solidify Paradisus Resorts as a leader in the luxury all-inclusive market segment.
Sol Meliá says the new portfolio addition will allow it to capitalize on the high degree of recognition the Paradisus brand has in the region ‒ which the company says is due largely to its 15 years of experience at the destination ‒ and will build significant brand equity for Paradisus.
“The introduction of Paradisus Papagayo Bay to the Costa Rican market is the ideal opportunity to continue elevating Sol Meliá’s portfolio, while embodying the vision of our brand as a hospitality leader in the luxury all-inclusive sector,” says Alvaro Tejeda Schroeder, senior vice president of the premium portfolio and operations for Sol Group’s hotels and resorts in the Americas. “We had tremendous success as pioneers with Paradisus Playa Conchal and the superior product Paradisus Papagayo Bay brings to the region will continue the brand’s successful development of Guanacaste as a luxury destination.”
Located in the northern Costa Rican province of Guanacaste, Paradisus Papagayo Bay is being developed on 21 hectares of dramatic landscape and will comply with all five-star resort specifications. The 381-room eco-luxury resort’s design cascades to the beach below on the very beautiful Papagayo Bay.
Featuring dramatic views from virtually any location on the property, the resort will feature five restaurants and five bars, providing guests with multiple settings in which to drink and dine while admiring the region’s natural beauty. The resort will boast many of Paradisus’ brand assets, including a YHI Spa and Health Club, the adults-only “Royal Service” level of accommodations and the Paradisus “Family Concierge” program.
In addition to amenities that cater to the leisure guest, Paradisus Papagayo Bay will also feature 19,000 square feet of meeting facilities for the business traveler.
“SunVesta and DIA are thrilled to be partnering with Paradisus Resorts on this project, where we will combine high-end luxury with a sustainable eco-friendly development concept, resulting in a world-class eco-luxury resort with the highest service standards,” comments Josef Mettler, president and CEO of the SunVesta Group. “We believe in investing in prime locations and working with the best companies to achieve the best ecological and financial results, and this project couldn’t be a better example of our credo.”
SunVesta has enlisted the services of WingField Corporation Inc. as master developer of Paradisus Papagayo Bay. Sol Meliá says WingField was instrumental in the negotiations leading to the project going ahead, in its capacity of advisor to SunVesta.
“This is a truly exceptional project,” says Henk Habers, president of WingField Corporation. “It is destined to be one of Central America’s premier resorts.”
In addition to Paradisus’ existing five properties in the Americas, expansion plans include the opening of two resorts in Playa del Carmen in Mexico and the development of a property in Salvador de Bahia in Brazil in the next three years. Paradisus expects to double its portfolio of resort properties by 2013.
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