New York boutique luxury hotel The Nolitan will officially open its doors for business on August 1.
Located at the corner of Kenmare and Elizabeth Streets in Manhattan, The Nolitan Hotel is the first boutique hotel in what is labeled as the ‘Nolita’ district.
(Editor’s note: The Editor, who lives in Manhattan, hasn’t heard of “Nolita” but guesses it’s a made-up name for the area east of Broadway and immediately NOrth of Little ITAly. New York realtors have a penchant for making up quirky names for neighborhoods: among them are SoHo, NoHo, Tribeca and Dumbo, to name a few.)
The Nolitan has 55 rooms and is aiming to provide personalized attention and intuitive service. The hotel says it will follow up each reservation with a direct email to the customer asking the guest to complete a personal profile. It will do so in order to help enable the staff to anticipate needs and provide customized service, from providing the right pillow type, to arranging for organic groceries in the room, organizing the guest’s gym schedule or even booking a bath for his or her dog.
Creating a place that connects visitors to the neighborhood in an authentic way is a key aim of the project. The Nolitan was created by Veracity Development, which says it has deep roots in the community and is fully invested in the long-term growth and prosperity of Nolita.
“Nolita is one of the last quintessential places offering a real New York experience. It’s a place full of commerce, culture and New York characters. It’s a very special place that is dear to my heart,” says Edmond Li, owner of Veracity Development. “With The Nolitan Hotel, I hope to share this place with citizens of the world, while creating a hub for the neighborhood that year-round residents can enjoy. The Nolitan Hotel is both a luxury boutique property and a neighborhood place where everyone will feel at home.”
“The Nolitan Hotel is a place where you feel well-tended, amused, comfortable and above all, at ease,” offers Patrik Horstmann, general manager of The Nolitan Hotel. “We offer impeccable service that is friendly, not fussy. We’re a luxury hotel that values warmth, being down-to-earth and making genuine human connections with our guests. Expect to be greeted by first name when you stay at The Nolitan.”
Grzywinski+Pons, a New York City-based practice, designed The Nolitan. Principals Matthew Grzywinski and Amador Pons worked closely with Veracity Development to create an authentic neighborhood location that reflects the character of Nolita.
According to The Nolitan, the design of the hotel emphasizes connectivity with the architecture of Nolita. The ground floor has a glass façade to integrate the hotel into the neighborhood around it. Some guests can view the street life from private balconies; other guests will have floor to ceiling windows in their rooms that provide an unobstructed view of the neighborhood and the New York skyline. The use of channel glass in the rooms opens up the space to the streetscape below without compromising privacy, The Nolitan says.
Veracity Development says that creating comfortable and welcoming public spaces in the hotel was essential. The Nolitan features a lobby lounge, the on-site restaurant ellabess and a rooftop with sweeping views. The new hotel’s lobby lounge is intended to be a place where guests can relax with friends and family for a drink, a quick bite to eat, or a leisurely game of chess.
Within the lobby lounge there is also a library, curated by Phaidon Books. The lounge features a sunken seating area with a double-height ceiling and appointments finished with fine fabrics and comfortable upholstery.
The Nolitan’s restaurant, ellabess, opens in July. A seasonal American restaurant headed by chef Troy Unruh, ellabess will be operated by Epicurean Management, the hospitality company whose restaurants include New York City’s dell’anima, L’Artusi and Anfora.
Unruh will offer guests a variety of market-fresh dishes, such as Peeky Toe Crab with Squash, Uni Butter, Cilantro, and Sesame Cracker; Roasted Lamb Sirloin with Black Cardamom and Baby Fennel; and Rhubarb Clafouti with Sweet Corn Ice Cream. Chef Unruh’s menu will be complemented by a diverse beer, wine and cocktail list featuring a variety of classic and contemporary drinks.
This 70-seat restaurant and lounge is designed by Grzywinski+Pons, and features two full walls of windows, providing natural light throughout the space and enabling guests to watch the activity in the neighborhood. Diners will also find custom-made oak tables and chairs, Austrian white oak floors, and a white Carrera marble bar. The ellabess restaurant will be open daily, serving breakfast, lunch, and dinner, and is intended to be a destination for hotel guests and New Yorkers alike.
The Nolitan’s rooftop offers 2,400 square feet of deck space with sweeping city views of downtown, midtown and Brooklyn. The hotel’s landscaped rooftop offers seating which can be configured for special events or private parties. The rooftop is outfitted with shade canopies for sunny days and an outdoor fireplace for chilly nights.
Guestrooms come in eight types of shapes and sizes. There are Neighborhood rooms and Cityscape rooms – some with private balconies and others with floor-to-ceiling windows. Each hotel room features a king- or queen-size bed, hardwood oak floors and Corian-accented bathrooms appointed with rain shower fixtures, bathrobes and bath amenities by Nolita-based Red Flower.
Most guest rooms have an open bathroom layout and a separate WC. Modern amenities such as 37-inch HD flat-screen televisions by LG, iPod-enabled stereos by Vers and premium in-room entertainment are standard in all guest rooms. In-room gaming systems (Wii, Playstation 3, and Xbox 360) are available upon request.
Each room has a mini bar with a wide variety of offerings from classic standards such as M&Ms to health-conscious choices such as coconut water and Pop Chips, and peanut allergy sensitive products like non-factory made cookies.
All hotel guests will receive special shopping offers, personalized services, and discounts provided by partnering neighborhood boutiques and brands. There are also Nolitan-branded skateboards and bicycles for loan at the front desk.
Perks at The Nolitan include standard 2pm check out; complimentary high speed wireless Internet; complimentary daily all-access pass to Equinox Fitness; complimentary use of bicycles and skateboards; complimentary local and toll-free calling; surcharge-free long distance; complimentary daily delivery of The New York Times or any paper of your choice; the ‘We heart T.A.I.L.S.’ pet amenities program and a “Director of Pet Relations” (the Shepherd-mix Penny); and a neighborhood shopping partner & service program offering exclusive savings and personalized services at many of the neighborhood’s boutiques. Partners include Belle by Sigerson Morrison, Bio, Calypso, Duncan Quinn, GirlCat, Lord Willy’s. Established., Me&Ro, Red Flower, Selima Optique, Sigerson Morrison, Tendenza, Valley, John Varvatos and Vince.
The Nolitan will offer a variety of 24-hour services, including front desk|concierge service; in-room dining; laundry and dry cleaning services; security; valet; car services; personal packing and unpacking; and complimentary shoe-shine.
To find hotel deals in New York City, click here.