Joie de Vivre is adding a fifth southern California hotel with the newly renovated Pacific Edge Hotel, a boutique property situated in the heart...

Joie de Vivre is adding a fifth southern California hotel with the newly renovated Pacific Edge Hotel, a boutique property situated in the heart of the downtown district of Laguna Beach.

Set on a white sand beach, the 132-room property is in the final stages of renovation. Pacific Edge boasts uninterrupted ocean views and is blocks from the shopping, arts and dining enclave of Laguna Beach.


“Joie de Vivre is known for finding undiscovered gems,” says Chip Conley, Joie de Vivre’s CEO. “This hotel has that Cinderella story line. It’s a humble family hotel being transformed into a fun, approachable, and authentically local Laguna Beach hotel where people will want to spend time with old friends and make new ones too.”

Pacific Edge’s new design aims to marry the relaxed, sporty, and creative vibe of Laguna Beach. With its cheerful accent colors, surf-themed touches, and views of the blue sky and sea, Pacific Edge is looking to evoke the feeling of visiting a friend’s beach home, mixed with edgy artistic elements, pop-style furnishings and attentive service, according to Joie de Vivre, which boasts it is California’s largest boutique hotel collection.

Shown in this photograph is one of the Pacific Edge hotel's Oceanfront guestrooms, with queen-sized bed and cheerful, beach-themed decor

Embracing Southern California’s surf culture, Pacific Edge has partnered with Bruce Brown Films to become the first official ‘Endless Summer’ hotel. ‘Endless Summer’ is one of the most influential films of the surf genre and the hotel will feature its defining artwork throughout the property as well as DVD box sets in the rooms.

Pacific Edge features 28 suites, one Villa, a multi-purpose cottage called “Hide,” and 104 deluxe guestrooms. The full-service hotel also features two heated swimming pools and a Jacuzzi; a gym and spa; and a surf lounge for private events.

A unique ‘Beach Sherpa service’ will make trips down to the water fast and convenient and Wi-Fi is free throughout the property.

The Villa, a newly refurbished 6,000-square-foot inspired social gathering or creative business event space, boasts an expansive deck right on the sand. Hide, a two-story beach cottage tucked between Sleepy Hollow Lane and the Pacific Ocean, is suitable for both business meetings and intimate parties.

Upon arrival, all guests of the hotel receive an “Edge Card,” which allows them VIP privileges and discounts at local restaurants and businesses in Laguna Beach. Guest amenities will include plush bedding, surfboard storage, new bathroom mirrors and coffee machines serving small batch-roasted coffee from Coffee People of Portland Oregon.

Oceanfront rooms, most with balconies overlooking the Pacific Ocean, include 32-inch flat screen televisions, comfortable Adirondack chairs and queen-sized sofa beds.

Pacific Edge will also introduce a new bar concept called “The Deck” in  the fall of 2010. Located on a 3,000-square-foot, open-air beachfront deck, The Deck will offer panoramic views of the Pacific Ocean, fire pits for chilly nights and a carfully thought-out cocktail and food menu. For day-rate charges, the location will also offer five spacious surf -themed cabanas with private concierge service.

This photograph shows the deck in fornt of the oceanfront rooms at the Pacific Edge Hotel in Laguna Beach, with one of the hotel's servers carrying a tray of drinks

As part of their stays at Pacific Edge, guests can dine at the recently refurbished, iconic Beach House restaurant under the helm of recently hired Chef Michael Ingino, choosing from a menu focused on locally caught fish and seasonally grown produce. The restaurant is open for breakfast, lunch and dinner and has been a haunt for locals for years. Known for its superb ocean views, the Beach House also caters Pacific Edge’s room service menu, allowing guests to dine on the restaurant’s food in the comfort of their hotel rooms.

“Laguna Beach is perfect for guests wanting a beach experience with a slight quirkiness,” says Kurt Bjorkman, general manager of Pacific Edge. “Staying at Pacific Edge will be the definitive Laguna Beach, California experience. Guests will want to return year after year.”

Pacific Edge joins Hotel Erwin in Venice, Hotel Maya in Long Beach, the new Shorebreak Hotel in Huntington Beach and the Hotel Angeleno in Los Angeles, as part of Joie de Vivre’s Southern California portfolio.

Rates at Pacific Edge during high season average $179 for a Village room and $259 for an Oceanfront room. Low-season rates average $139 for a Village room and $199 for an Oceanfront room.

Visit www.jdvhotels.com for more information and reservations, or call 866.932.2896.