Sydney's famous Harbour Bridge was transformed on October 10 – the once-in-a-century "10-10-10" date – into the world's busiest picnic spot, with 7,500 people...

Sydney’s famous Harbour Bridge was transformed on October 10 – the once-in-a-century “10-10-10” date – into the world’s busiest picnic spot, with 7,500 people enjoying breakfast and a spectacular harbor view whilst suspended 50 meters (164 feet) above the water.

Breakfast on the Bridge is the centrepiece of the annual Crave Sydney International Food Festival, a month-long celebration offering food experiences in unique Sydney locations and across New South Wales (NSW).


Demonstrating Sydney’s support of Australia’s 2022 FIFA World Cup bid, a 4-meter-high (13ft) giant ‘Come Play’ football was rolled down the centre of the Australian landmark.

On October 10, 2010 – the once-in-a-century "10-10-10" date – 7,500 people enjoyed "Breakfast on the Bridge" as part of the Crave Sydney International Food Festival, a month-long celebration offering food experiences in unique Sydney locations

Among the picnic goers were members of Australia’s national football team, the Qantas Socceroos – who had played a friendly international match against Paraguay at the Sydney Football Stadium the night before – and some of the local and international chefs taking part in the Crave Sydney International Food Festival events.

“It is terrific to see that one of Australia’s most iconic landmarks, the Sydney Harbour Bridge, has been transformed into a football pitch to show our nation’s united support for our bid,” Frank Lowy, chairman of the Football Federation Australia, said at the Breakfast on the Bridge event. “I am delighted to see so many football supporters here today to send a strong message around the world – we want to host the 2022 FIFA World Cup. A FIFA World Cup in Australia will be fun, relaxed, safe and secure. We want the world’s greatest sporting event, the FIFA World Cup, come to our shores. We invite the world to Come Play! in Australia.”

“Breakfast on the Bridge is the hero event of the Crave Sydney Food Festival and highlights our city’s passion for food and love for the great outdoors,” said New South Wales Premier Kristina Keneally, who was also at the event. “The festival is a key part of the NSW events calendar and Breakfast on the Bridge is an amazing event experience – where else in the world can you picnic on fresh green grass on the country’s icon, above such a majestic harbour?”

More than 200,000 NSW residents were interested in securing one of the 6,000 spots for the public at the Sydney event. Up to 1,000 interstate and overseas visitors also took part in the event. The world-renowned ‘coathanger’ bridge – which is almost identical to a landmark bridge in the English city Newcastle-upon-Tyne – was covered in 11,000 square metres of turf, which will now be relocated to a Sydney park.