Cal Jet Air, a charter air service whose flights are operated by U.S. charter carrier Xtra Airways, will offer international service to Mazatlán this winter season.
Xtra Airways’ pilot charter program to Mazatlán, its first tourist destination in Mexico, begins on January 9 and ends on April 9, 2013.
Operated by Boeing 737-400 equipment, Xtra Airways’ flight program to Mazatlán’s General Rafael Buelna International Airport (IATA code MZT) will offer nine weekly round-trips of 150-passenger capacity (for a total of 1,350 seats per week in each direction) from Houston, San Antonio, Denver, Los Angeles and Oakland.
Round-trip fares will start at $399 and Xtra Airways’ 737-400 aircraft will be configured to provide 12 business class seats and 138 economy class seats. All the passenger seats are leather-covered.
The announcement follows extensive research conducted by the Mexico Tourism Board on air connectivity, airline efficiency and air capacity to Mexico from major American markets.
This has shown that the beach-resort city of Mazatlán, which is located in Sinaloa state on Mexico’s Pacific coast opposite the southern tip of the Baja California peninsula, needs more air seats to keep up with growing demand.
The Sinaloa state government has invested $2 million in a strategic partnership with Cal Jet Air in the expectation that increased investment in marketing will create increased in-bound airline activity to Mazatlán.
In addition to new routes from Cal Jet, US Airways will increase its service frequency and seat capacity to Mazatlán from Phoenix and American Airlines will resume non-stop Dallas/Fort Worth-Mazatlán service in November, according to the Mazatlán Hotel Association.
Mazatlán will also continue to receive service from and conduct promotional activities with Delta Air Lines, Alaska Airlines and Sun Country Airlines, according to the association.
The Mazatlán Tourism Board predicts an investment of more than $10 million in tourism promotion by the end of 2012, including the additional commitment by the state government, to generate more tourism demand to the resort city and expand into new target inbound-tourism markets using various marketing techniques.
Additionally, says the Mazatlán Hotel Association, Mexican domestic travel to Mazatlán is steadily on the rise and there is both a strong market demand and a need for more air capacity.
Recently Mexican carriers Magnicharters, AeroMexico, Volaris and VivaAerobus have increased their capacity to Mazatlán from Mexico City, as well as from Monterrey and Tijuana. These two cities have needed additional airline seats on their Mazatlán routes, to satisfy travel demand for meetings and conventions at the newly renovated Mazatlán International Center.