The city of Baltimore, Maryland has launched the www.BmoreHappy.com microsite to direct visitors to its special-offer Happy Stays hotel packages, giving visitors the ability to build customized itineraries based on their interests and providing information on activities and sites throughout the city.
Baltimore’s visitor-marketing theme this year is “Find Your Happy Place in Baltimore”, which is derived from extensive research that shows people are looking to do things that make them happy after the economic downturn. According to a study by Context-Based Research, people are going back to basics and embracing life’s simpler things to make them smile and laugh – spending quality time with loved ones and traveling being two such activities. The city’s tourism authority, Visit Baltimore, is capitalizing on this national trend with a comprehensive program that promotes those places and things in Baltimore that are certain to make visitors happy.
On the new microsite, visitors can use a Happy Detector to uncover secret codes throughout the city that will allow them to enter a “Sweet-stakes” where they can win prizes that include a cruise from Baltimore on Royal Caribbean, a trip to Sarasota in Florida to watch the Baltimore Orioles baseball team in spring training, as well as a variety of other prizes.
U.S. national passenger-rail company Amtrak is running a special offer that allows visitors to save 40 per cent on a companion rail fare to Baltimore with purchase of a full-fare adult ticket. Once in Baltimore, getting around is simple and free with the Charm City Circulator’s routes.
Visitors can experience Happy Stays with value-added travel packages from some of Baltimore’s most popular hotels. Packages include:
● Hilton Baltimore’s B’more Happy Vacation Package: This package includes two nights’ accommodations, breakfast for two in the Diamond Tavern, one complimentary in-room movie and two tickets to the National Aquarium. Prices start at $285 per person;
● The Baltimore Stay and Play Vacation Package at the Inn at the Colonnade Baltimore: This includes two nights at this classic luxury inn in the heart of Baltimore, with a play pack including pizza and drinks and breakfast for four people, a movie and free parking. Prices start at $246 per person;
● The Breakfast & Parking Package at the Intercontinental Harbor Court Baltimore: The package includes two nights’ accommodations, daily breakfast for two at Brightons Restaurant and nightly valet parking for one vehicle. Prices start at $255 per person; and
● The Hotel Brexton has a package which provides dinner for two at guests’ choice of Luna Delsea or Alizee Boutique Bistro, or a voucher for in-room spa services (total value not to exceed $100); daily European Continental breakfast for two; and an upgrade to a Superior King room (based upon availability at time of check-in). Prices start at $215 per person.
Baltimore is also hosting special exhibits at local museums. The Walters Art Museum will host “Walter Wick: Games, Gizmos and Toys in the Attic”, a retrospective of award-winning author and photographic illustrator Walter Wick. The Maryland Science Center is featuring the Wonder Warehouse, a showcase of live science, Meanwhile, Port Discovery Children’s Museum is hosting Bob the Builder – Project: Build It, which invites families to spend time in Sunflower Valley with Bob the Builder and the rest of the Can-Do Crew.
Additionally, this summer Baltimore is hosting events such as Artscape, America’s largest free arts festival, which is open to the public from July 16 to July 18; and Harborplace & The Gallery’s 30th anniversary, which is offering events throughout the year. The events include the Summer Concert Series, which features a wide variety of artists.
Information on special Baltimore hotel offerings can be found online at www.bmorehappy.com.
Visit Baltimore is the official sales and marketing organization for Baltimore, whose aim is to generate economic benefits for stakeholders through the attraction of convention, group and leisure visitors. For more information, visit www.baltimore.org.