Mexican low-fare carrier Volaris Airlines will begin serving San José, California, its third U.S. destination and also its third outside Mexico, on April 30.
Volaris, which already serves Los Angeles and Oakland, will launch operations at San José with a daily flight to and from Guadalajara. Volaris operates a fleet comprised entirely of Airbus A319 and A320 aircraft, with most of its fleet comprised of A319s, so it will operate the Guadalajara-San José service with one or both of these types.
“San José is the third largest and most important city in California, and quite an attraction for Mexicans traveling to the US for pleasure, business, or to visit family and friends,” says Enrique Beltranena, CEO of Volaris. “In the city of San José, the Hispanic market makes up about 30 per cent of the total population. We are certain that we will soon gain momentum with our clients, just as we did in Los Angeles and Oakland.”
The carrier’s daily flight connecting Guadalajara (which is in the state of Jalisco) with San Jose will depart Guadalajara’s Miguel Hidalgo y Costilla International Airport (GDL) at 9:15 a.m., arriving at Norman Y. Mineta San José International Airport (SJC) at 11:25 a.m. The return flight is timed to leave SJC at 12:35 p.m. and arrive at GDL at 6:30 p.m.
“Volaris is an outstanding addition that will provide more air service and travel choices for our community,” says San José Mayor Chuck Reed. “Their arrival reflects the superior convenience, comfort, and efficiency that our beautiful new airport now offers to passengers and airlines alike. We look forward to the long-term success and growth of Volaris in San José.”
The California city of San José becomes the 25th destination on Volaris’ network in Mexico and the United States. After beginning service at Oakland (its first U.S. destination) and Los Angeles in the summer of 2009, Volaris has quickly built up services from both airports, to the point where it now says it is the biggest carrier between Oakland and Mexico.
Volaris typically launches service to U.S. destinations from one or more of its three major Mexico focus cities: Toluca (just outside Mexico City, to which it offers a shuttle-bus service from Toluca’s airport); Tijuana (from where Volaris operates a shuttle-bus service to San Diego); Guadalajara.
The airline also counts the southern Mexico city of Puebla as a focus city and has said it may begin services to the United States from there as it builds its network of U.S. destinations. Volaris’ five-year business plan calls for it to begin service to at least a dozen cities throughout the United States, particularly those where there are large communities of Mexican immigrants or which have large Hispanic populations.
In December, Beltranena told the magazine Routes News that Volaris expected to launch service to four new U.S. destinations before the summer of 2010. Accordingly, in the next two or three months it is possible Volaris will announce three more new U.S. destinations in addition to San José.
Beltranena says that, because of Volaris’ marketing, branding and low-fare, high-quality service ethos, it is increasingly being viewed as the favored airline of Mexicans and their relatives and friends in the U.S. for “visiting friends and relatives” travel.
Tickets are now on sale for the new route through all of of Volaris’ channels, including its website www.volaris.com.mx.