Mexican low-fare airline VivaAerobus is growing its presence in the U.S. market by launching new services in November linking Monterrey in Nuevo Léon with Florida cities Miami and Orlando.
VivaAerobus says that, as a result of the new routes, it will become the leading Mexican carrier in terms of connectivity to Mexico’s Northern Region. Miami and Orlando will respectively become the low-cost airline’s fourth and fifth U.S. destinations.
Fares for the two new routes start at US$125 all-inclusive. VivaAerobus will begin its twice-weekly Monterrey-Miami service on November 11 and its weekly Monterrey-Orlando service on November 19.
“VivaAerobus is extremely pleased to announce these two new routes representing our consolidation in the local market,” saiys Roberto Valdez, commercial director for VivaAerobus. “Just a few years ago we had the vision to become a player with routes to the US market, and today we are able to offer our services from five different locations in the US.”
Monterrey, in the state of Nuevo Léon, is one of Mexico’s most important industrial and business centers. It also offers cultural and tourism diversity, all of which the new VivaAerobus services will help bring within reach of Florida residents. VivaAerobus is based at Monterrey’s General Mariano Escobedo International Airport (MTY).
The schedule for VivaAerobus’ Monterrey-Orlando service will see the airline’s flight departing MTY at 8:00 a.m. on Saturdays and arriving at Orlando International Airport (MCO) at 12:20 p.m. local time. In the other direction, the VivaAerobus flight will leave MCO at 1:20 p.m. and touch down at MTY at 3:35 p.m. local time.
VivaAerobus’ Monterrey-Miami flight is scheduled to push back from the gate at MTY at 3:15 p.m. on Mondays and Fridays and to land at Miami International Airport (MIA) at 7:45 p.m. local time. In the other direction, the low-cost carrier’s flight is timed to depart MIA at 8:45 p.m. and get to MTY at 11:15 p.m. local time.
Tickets for both routes are now available for booking at www.vivaaerobus.com.
VivaAerobus claims to have introduced the low-fares model into the Mexican market. The carrier has been servicing the U.S. market since 2008, with flights from Monterrey to the cities of Houston and Las Vegas.VivaAerobus is also launching twice-weekly Monterrey-Chicago Midway service on October 14.
The carrier started operations in November 2006 and now operates a fleet of 15 Boeing 737-300s, each seating 148 passengers in single-class configuration. VivaAerobus serves 54 routes, including its two current routes to the United States. It operates hubs at Monterrey, Mexico City and Guadalajara.
During the five years the carrier has been operating, it has transported 8.5 million passengers, VivaAerobus attaining a load factor averaging 78 per cent.
VivaAerobus was created by Mexican company IAMSA and Irish investment company Irelandia. IAMSA is a leading Mexican bus company, operating 9,000 buses and transporting more than 260 million passengers each year.
IAMSA operates in 24 Mexican states and reaches more than 83.4 per cent of the country’s population. It is owned by the individual owners of Grupo Flecha Amarila and Grupo Toluca. Some of IAMSA’s better-known bus lines are ETN, Omnibus de Mexico, TAP and Plus.
Irelandia is the investment vehicle of the Ryan family. The Ryan family founded Ryanair, Europe’s largest and most successful low-cost airline. Irelandia also has a shareholding in Singapore’s Tiger Airways.