Virgin America is launching daily nonstop service to Toronto Pearson International Airport (YYZ) from Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) on June 23.
The airline announced its expansion to Toronto via Twitter, foregoing traditional advertising. The first 500 followers receiving Virgin America’s expansion Tweet (at www.twitter.com/virginamerica or www.virginamerica.com/va/twitter.do) were eligible to receive a 50 per cent discount on flights to Toronto for travel between June 23 and November 17, by using a Twitter-delivered promo code when booking by 5:00 p.m. Pacific Daylight Time on April 23.
“Toronto is one of the largest cities in North America and a world-class travel destination with strong ties to California ― most notably in the entertainment and high-tech sectors,” says David Cush, Virgin America’s president and CEO. “Our unique in-flight experience will be a perfect match for the diverse, tech-savvy flyers along the routes and we can’t wait to start welcoming them.”
Toronto will be the first international destination in the airline’s network. Virgin America’s SFO-YYZ one-way fares start at $222 plus taxes and fees in its Main Cabin class and the airline’s one-way LAX-YYZ fares start at $212 plus taxes and fees in the airline’s Main Cabin class. Tickets are now available for sale at www.virginamerica.com and at 1.877.359.8474).
The airline’s Toronto schedule includes one nonstop daily flight and one daily through flight on each Toronto sector: from SFO to YYZ; from YYZ to SFO; from LAX to YYZ; and from YYZ to LAX.
“We are delighted to welcome Virgin America to Toronto Pearson,” says Lloyd McCoomb, president and CEO of the Greater Toronto Airports Authority. “Virgin America’s expansion into Toronto is a testament to the strong business and tourism ties between Canada and the U.S. These routes show the importance of continued growth in the North American market.”
In addition to expanding its route network to Orlando (already announced) and Toronto, Virgin America says it intends to announce at least three more new destinations in 2010. For Virgin America’s most recently reported quarter (the third quarter of 2009), the airline reported its first quarterly operating profit, a year-over-year revenue increase of 38 per cent, record load factors and improved unit costs.
Virgin America flies to San Francisco; Los Angeles; New York; Washington D.C.; Seattle; Las Vegas; San Diego; Boston; Santa Ana/Orange County (the airline’s service there ends May 26); Fort Lauderdale; Toronto (starting June 23); and Orlando (starting August 19).