Alaska Airlines has announced its sister regional carrier Horizon Air is discontinuing all flights from Eureka and Redding in California to Los Angeles from...

Alaska Airlines has announced its sister regional carrier Horizon Air is discontinuing all flights from Eureka and Redding in California to Los Angeles from April 17, 2011.

“We tried a variety of alternatives over the past several years to improve the financial performance of these markets. Unfortunately, we saw no significant change,” says Andrew Harrison, vice president of planning and revenue management for Alaska Air Group, which owns both Alaska Airlines and Horizon Air.

“It’s never possible to leave a city without a sense of disappointment. Many have invested considerable time and effort in trying to make these markets viable,” adds Harrison. “In particular, I would like to thank our customers who supported us and the Horizon employees in Eureka and Redding who provided such great service.”

A pioneer operator of the Bombardier Q400, Horizon Air ― Alaska Airlines' sister airline in Alaska Air Group ― has had so much commercial success with the type that it has retired all of its regional jets in favor of the high-capacity, fast turboprop type

Alaska Air Group says its customers with tickets on the affected flights will be reaccommodated on other airlines or offered a full refund. Passengers with questions about discontinuation of the service can call 1-800-ALASKAAIR (800-252-7522 or TTY/TDD line 800-392-0228).

Harrison says the number of passengers flying between Eureka and Redding and Los Angeles is insufficient for Alaska Airlines to operate the flights profitably and led to the decision to discontinue service. Eureka and Redding are among the smallest intra-California markets that Alaska Air Group serves.

Horizon Air has operated flights from Redding Municipal Airport (RDD)  since 1992 and from Arcata/Eureka Airport (ACV) since 1994.

  • Bill Sanders

    March 23, 2011 #1 Author

    A note to Horizon Air:
    My wife and I are absolutely flabbergasted and heartbroken at your sudden decision to cease operations at Eureka/Arcata Airport. In fact, it directly affects our high school senior son’s choice of college to attend.
    Humboldt State fit all of his and our criteria save one—it was too long a trip from our home in Los Angeles. And this was even though our second and third choices were in St Petersburg and Jacksonville, Florida! However, when we discovered the LAX-ACV nonstop on Horizon, Humboldt became a feasible option and we officially enrolled our son at HSU for this fall.
    We then booked round-trip flights for him and us to visit in June for orientation, in August for him to begin college, in October for his two siblings and us to visit for Homecoming, and for him to come home to LA for Winter Break. We also booked our car rentals and nonrefundable hotel rooms. If indeed all these flights are cancelled, why have we received no notification? Are you waiting till the last minute when we certainly will be unable to find alternate air transportation?
    And for what reason? It seems that every LA flight on your airline is always booked to capacity. Is there some other sound business reason that you have decided to abandon ACV? I was looking forward to traveling on Horizon frequently to visit old college friends of mine from Stanford who live in Portland, Seattle and San Francisco, with visits to my son at Humboldt as the pretext.
    Further, I have touted the existence of Horizon’s easy nonstop to ACV to many LA-area parents with soon-to-be-college-bound children as a reason to not discount Humboldt from their plans based on its remoteness.
    Thank you for taking the time to consider our situation, which can hardly be unique. The old conventional wisdom had it that for every customer who publicly states their dissatisfaction with a company, there are a hundred more who didn’t make the effort. Or as Amazon’s Jeff Bezos would put it in more contemporary fashion, “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
    We sincerely hope you will reconsider your decision. If not, we will certainly have to factor this choice by Horizon and Alaska in our future choices in air travel. But it is our hope that this can be transformed into a win-win for all parties involved.


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