Under the new name Air Australia, the former Strategic Airlines has revealed its new livery, new flight attendant uniforms and a commitment to offer low fares.
Strategic Airlines, which began services in 2009, will retire its red, white and blue brand, former name and full-service business model from November 15 to relaunch as a wholly Australian-owned, low-cost carrier. Most of Air Australia’s services in the future will be long-haul.
“Simplicity, value, operational integrity, genuine fares and service are our promise and all that we believe many Australian travellers want in order to get safely and enjoyably from A to B,” says Air Australia CEO Michael James.
“Air Australia will avoid the massive product complexity of larger airlines as we do not want to be strapped down to charging our passengers ever higher fares to cover ever escalating costs,” adds James.
“Many of our staff and advisors have extensive airline backgrounds and we have seen it all before, we understand the challenges of the industry and we understand the market,” remarks James. “We also believe that there is mounting nostalgia in the consumer market and in the industry for an airline which offers genuine value and makes it readily possible for families and Australians of all ages to have the chance to fly.”
Air Australia’s first green-and-gold-painted Airbus A320 enters service on November 4. The airline will initially serve international leisure destinations Bali, Phuket and Honolulu and will continue to serve existing routes flown by Strategic Airlines.
It will gradually transition its in-flight service product, website, uniforms and airport facilities from November 15.
The company has been granted rights to operate services from Australia to China and the USA and is in the process of doubling its pilot base and recruiting new flight attendants so it can launch services to destinations in those countries.
This year the company has also opened its own engineering subsidiary company, Strategic Engineering Australia Pty Ltd, to service its Airbus fleet. The Brisbane facility has employed 30 additional licensed aircraft-maintenance engineers to date.