Spirit Airlines has launched a bonus-mileage promotion which, for the next month, will award more mileage points in its frequent-flyer program the less a customer spends.
The move by Spirit Airlines appears to run directly counter to the trend of airlines changing their loyalty programs to award more mileage points to customers spending more dollars rather than awarding points based on the distance customers fly.
Delta Air Lines recently announced it was changing its SkyMiles loyalty program so that point awards become spend-based rather than travel distance-based. Southwest Airlines has already done so and United and other major U.S. carriers are widely thought to be on the verge of such moves.
“We see an increasing trend in other airlines switching to an elitist frequent-flier reward system that essentially favors customers who have deeper wallets and can spend more money on their flights,” says Bobby Schroeter, Spirit’s vice president of consumer marketing.
“Our Free Spirit program rewards customers based on their loyalty and we firmly believe that the more money we save our customers, the more loyal they will be,” Schroeter adds.
In Spirit Airlines’ loyalty-program promotion, the airline will offer up to 1,000 bonus miles to all members in its Free Spirit members who book flights for less than $100 each way, including taxes, passenger usage fee and UCDOT fee. Optional services, such as bags and advance seat selection, will not be included in the bonus calculation.
The tiered bonus structure is designed to award the most miles to customers who book the lowest possible fares. The promotion is available for any flight purchased from March 10 through April 15, 2014.
Members of the Free Spirit program who buy a one-way fare costing $66 to $99 including all taxes and government fees will receive 250 bonus miles.
Free Spirit members who buys a one-way fare costing $36 to $65 including all taxes and government fees will receive 500 bonus miles.
Any Free Spirit member who buys a one-way fare costing less than $36 will receive 1,000 bonus miles.
Eligible miles will be deposited in the customer’s Free Spirit account by May 15, 2014. Free Spirit program terms and conditions apply (including mileage redemption rules). Details of the rules and the program can be found at www.spirit.com.
Spirit’s all-Airbus fleet currently operates approximately 250 daily flights to more than 50 destinations in the U.S., Latin America and the Caribbean.