Singapore Airlines and Virgin Australia are claiming a world first for frequent flyers, by allowing members of their respective KrisFlyer and Velocity Frequent Flyer loyalty programs to convert their miles and points from either program to the other.
According to Virgin Australia and Singapore Airlines, the new ability to convert miles or points in one program to miles or points in the other (which the two carriers say is an exclusive capability of their two loyalty programs) will give members greater access to upgrades and reward seats across their combined domestic and international networks.
For instance, by converting their miles, members of Singapore Airlines’ KrisFlyer frequent-flyer program will also be able to redeem their mileage points for items in Velocity Frequent Flyer’s range of non-flight redemption rewards.
The new conversion capability will be available to members of the two programs from November, according to Singapore Airlines. So too will an improved online booking capability for Velocity frequent flyers for redemption of points for flights on Singapore Airlines and SilkAir.
Singapore Airlines and Virgin Australia have introduced a range of program enhancements to their respective KrisFlyer and Velocity Frequent Flyer loyalty programs over the last 12 months. They include:
● Redemption across all classes of travel on Virgin Australia, with the inclusion of premium economy and the ability to earn status credits on domestic, trans-Tasman and Pacific Islands codeshare flights operated by Virgin Australia for KrisFlyer members; and
● A reduction in the number of Velocity Frequent Flyer points required for reward seats on Singapore Airlines and the ability to earn points in all fare classes with Singapore Airlines and SilkAir for Velocity frequent-flyer members.
“The alliance with Virgin Australia enables us to offer a first-rate integrated travel experience across Australia,” says Mak Swee Wah, Singapore Airlines’ executive vice president commercial. “This latest enhancement will increase the benefits to KrisFlyer members, providing more value to miles accrued when traveling on Singapore Airlines and SilkAir with a wider range of redemption options.”
“As we build and strengthen our alliance partnership with Singapore Airlines, we will continue to look for opportunities to leverage their strong international network to the benefit of our most valued customers,” says Neil Thompson, chief executive officer of the Velocity Frequent Flyer program.
“We have built a transformational loyalty business with a membership base of more than 4.5 million and this unique innovation is part of our strategic plan to fast track the program’s growth in becoming a world-leading loyalty program,” adds Thompson.
The Singapore Airlines and Virgin Australia alliance provides seamless travel options connecting 45 destinations in Virgin Australia’s network to more than 80 destinations in Singapore Airlines’ and SilkAir’s joint global network.